How does voice search affect SEO?

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How does this huge change affect user searches?
All bets are that voice query will be a very important factor to consider for search engines in the coming years . For this reason, if you can't beat your enemy, join him.

The major search engines have changed the way they process content. The old formula of including a keyword a certain number of times is no longer enough. Now, they are looking for naturalness and satisfaction of the user's desire , that is, offering one or more answers to a query instead of offering the query itself.

The semantic richness of the content plays an important role, as does the context, since while written searches are usually characterized by the omission of prepositions, omission of articles, single words and stop words, voice searches contain all the elements of a phrase, making semantics important.



This practice is becoming more and more common. Google “rewards” all content that can offer users a solution to a query.

This trend is practically headed towards voice searches , since the queries made by a user through voice assistants are usually direct questions that are resolved with direct answers . As can be seen in the example, position 0 directly offers a preview of an answer with a series of tips through the Knowledge Graph, while below it appears a grid of possible solutions to the problem posed by the user.

As Tom Anthony of Distilled points out in the following graph , a new ecosystem has been created that must be taken into account when it comes to mobile SEO strategies.

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How will voice search affect SEO strategies?
Voice search is undoubtedly a trend that will impact the way users search for information. In fact, there are already fast food businesses that are able to place orders through this type of search.

All of these advantages that this new way of searching has and will have must be taken into account in SEO strategies if we want to have constant growth.

Some of the advantages we have are:
1. Keywords will continue to be important
As I mentioned above, Google's tendency is to give priority to content that lawyer email marketing database offers semantic richness, but that doesn't mean that you have to stop optimizing a site using standard techniques. We will still need to write deep content that can include many variations of a concept and also optimize the page for certain queries that reinforce the topics of the page.

It is speculated that longtail keywords will play an even more important role . The optimal number of words for a voice query is not yet known, however, and by deduction, since these are voice searches, users will not hesitate to make longer, more specific and descriptive queries, reaching the point of using longtail keywords of up to 10 words.



The structure of the website's content will play a fundamental role, since depending on how it is structured, relevant search queries can be answered.

The Knowledge Graph is an advantage over your competitors , so it is important to treat the content by answering the possible questions that could be raised. With this I do not mean that we should only focus on that, as I have already said, it is also important not to neglect the use of potential keywords that can offer semantic variety to enrich the content.

2. Local strategy
This search system is a great advantage for local businesses. As I mentioned, search engines offer direct answers to certain questions that pose a problem, for this reason direct search, being a resource that is used in our daily lives, can help users in matters related to geolocation . Let's take an example, if a tourist is in Alicante and doesn't know what to do, the first thing he will do is pick up his mobile phone and perform the following search:



Above the SERPs, the first results show listings for different places to visit in Alicante. There is even a map of your current location.

It is a very useful tool for businesses in the area . It should be remembered that the bulk of voice searches are carried out from Smartphones, which are always offering information about their location, so it is an advantage for all those physical and local businesses that are located around a user who starts a geolocalized search . The possibility of conversion increases since users have a preference for local information in the ads.

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3. Know what kind of questions your users ask
The most commonly used words to start a voice search are questions that begin with what, who, how, when, and why . The rise of these types of queries is a natural evolution of simplified searches. In some ways, it is more convenient for users to ask the full question by voice than to type in a generic keyword that may return results that the user does not want. For example, if I want to search for information about Steve Jobs, I will search by voice for “who is Steve Jobs?” instead of just typing his name.



A very interesting study by Search Engine Watch showed some time ago which are the most frequent question beginnings in search engines. It is said that the search “Who is…?” is one of the most frequently performed in voice search.



There are some tools that make it easier to find out what questions users ask when searching for a product or service. It is important to keep them in mind, because they can make the difference between appearing in the knowledge graph or the question grid or not even appearing on the first page of results.

It is advisable to plan the content strategy taking this advantage into account. The tools we use most in our strategies are:

To generate questions : AnswerThePublic , Bloomberry
Longtail keyword research : Ubersuggest , Keywordtool.io , Keyword.io
Mix of question generation and longtail keywords : Semrush Keyword Magic Tool
The future is voice search
More and more devices are integrating this tool as an advantage to provide value to users and as we have seen, more than half of them already use it as a regular method. It is just a matter of time before it becomes the main way users search . It is a convenient tool within reach of almost everyone that offers direct answers to specific questions and makes the task easier.

The advancement of this search technique will bring us nothing but convenience and advantages , such as voice search using emotions, in which, depending on the tone of voice with which you make the query, the device will be able to know your mood and what exactly you need. Voice search is already a fact and it is worth keeping this in mind. It is necessary to be prepared and SEOCOM.es can help you design an SEO strategy adapted to your needs.