Since I can't go into detail and write a strategy for each channel due to lack of space, I will focus on one of the most important input channels for a site: organic traffic.
Your potential customers on the Internet do many things (they read newspapers, they shop online, they interact with their friends and family) and, among all of these, there is one that interests us a lot: they look for solutions to problems.
And, depending on the purchasing moment, they look for certain things or others.
So it is important to build (and be clear about) the sales funnel.
This moment of online search is called Zero new zealand business email list Moment of True and it is here, in the organic search results, where you need to appear and compete with targeted content.
It is the best strategy for attracting new clients that you can apply to your business, without a doubt.
Working on this moment (which has been called ZMOT - Zero Moment of True), appearing in the first Google search results, with segmented content, is the best customer acquisition strategy that you can apply to your business.
I recommend: Content in each phase of inbound marketing.
And I say the best, because even though it is long-term, it is the strategy that will last the longest and the one that generates the most clients committed to the search.
And therefore, customers who are more likely to convert.
They come to your business through their need and not the other way around.
And how do we translate the potential client's needs into digital marketing?
Through language, that is, through keywords.
We look for the solution to their problem as Internet users do.
We analyze the monthly search volume, so we can determine what content we are going to create and what we are not.
Let's see if we can compete.
For example, you can use Answer the public to find out what people are searching for regarding a service or product.