5 Techniques for a Strong Inbound Marketing Strategy

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You’ve read articles on it before, but what exactly is inbound marketing? Is it truly the best form of marketing for brands to engage in? Are you already doing it without being aware of it? All great questions that we want to answer!

First off- are you already engaging in inbound marketing? Probably so. If you run a blog, have a social media page, or are engaging in any SEO, you’re involved in inbound marketing. The problem is, many brands simply aren’t doing it well. While any brand can start a blog, it doesn’t mean the blog will be successful. Anyone can sign up and create a Facebook page, but that doesn’t mean it will result in furthering your brand identity or generating sales. A strong strategy, as always, is needed when it comes to inbound marketing. When done correctly, it can work wonders for your brand.

So, what exactly is inbound marketing, and is it truly the best marketing to engage in? Let’s find out. Beyond the definition, we will also be sharing our top techniques for developing a strong inbound marketing strategy.

Defining Inbound Marketing
Before we go any further let’s take a minute to actually define what inbound marketing is. As the name suggests, it is all about pulling your target audience in to you and your brand. Through the creation of solid content, social media messages, and ranking well on search engines (just to name a few), you are encouraging your audience to come to your website to see what you are all about. Once there, you continue to provide them with excellent content that encourages them to convert and, hopefully, become a lifelong customer.

Inbound Marketing Strategy
Image credit(s): Neil Patel


Makes sense, right? It should. It is a departure from more traditional forms of marketing, or what we can call outbound marketing. Think cold calling, mass emails, and traditional forms of advertising like jordan telemarketing data billboards, magazine ads, commercials, and more. There is no targeting involved, but instead just a mass message that is sent out in the hopes of connecting with the right people.

The bottom line? Inbound marketing is all about drawing people in and making them come to you. Outbound marketing sends a broad message out, hoping to capture some people along the way. Are there similarities? Yes. Can some forms of inbound marketing also be considered outbound? Yes. But it is the difference between the two that sets inbound marketing apart and is what makes it so valuable for brands today trying to meaningfully connect with their audiences.

So, how can you develop a strong inbound marketing strategy? These 5 techniques will help get you started.

1. Define Your Audience
This is one of the most important things to keep in mind when developing your inbound marketing strategy, and is also what helps to distinguish it from outbound marketing. No matter how great your brand or your products are, they are not for everyone. You have a certain target demographic that is most likely to shop with you- and that is who you need to focus on with your marketing.

Remember? You aren’t sending out content or ads to everyone with the hopes of some people responding to it. Instead, with inbound marketing you are sending out quality content to the proper audience that is most likely to respond to it and click back to your website.

Defining your audience will also help you shape your content. Part of understanding who your audience is is understanding what their main ‘pain points’ are. By knowing what problems your audience needs solved, you can then create content that focuses on solving those problems.

If you are a brand new business it will be harder for you to determine your audience. Consider looking at your competition to try and gain some insight as to who you should be targeting and tweak as you go. Once you start getting some website and social media traffic you can then look to your own analytics to start forming your own unique audience or buyer persona.

2. Produce and Share Great Content
Content Infographic, Inbound Marketing Strategy
Image credit(s): Local 360 Media


Now that you’ve figured out who your audience is, you need to work on engaging them and getting them to head to your website! One of the best ways to do this? Exceptional content. For many brands that is accomplished through blog posts- both their own blog, and utilizing other blogs through guest posting.

You can find countless articles on what is needed to form the perfect blog post, as it is one of the most common questions marketers ask. The above infographic also gives you a good idea of the key ingredients that form a quality piece of content. Most importantly, it needs to cover a topic that will interest your specific audience. You should also incorporate plenty of visual elements to help elevate the overall quality of the content (nearly 70% of marketers agree visual content is very important when it comes to content marketing).

Guest posting will also help with your inbound marketing efforts. By partnering with another brand or an influencer, you are gaining access to their audience. The key here? Make sure their audience is similar to yours! If not, the increased exposure won’t amount to much. Make sure you also devote as much time to your guest posts as you do your own blog posts. Each and every piece of content you create should be thoughtful, engaging, and relevant.