A quality investment in building and maintaining your company's brand can have a positive impact on a number of aspects of your business, such as:
Recruitment - you will attract more quality candidates in your recruitment process
Engagement – Your existing employees will feel proud knowing they work for a company that invests in building its reputation
Retention – by creating a quality and enjoyable place to work, you will make it easier for your top talents to stay working for your company for a longer period of time
Competitive advantage - with employer branding, you will stand out from your competitors in the long term
Building a good reputation is not something that happens overnight – on the contrary, it takes a great deal of time, effort and energy. Fortunately, there are a number of activities that any company can take today to start engaging the top talent in the market:
Clearly define the goals that you as a company want to achieve in the coming period of time, and what type of talent you need to achieve them (their knowledge, skills, abilities, competencies, work experience, etc.)
Evaluate your company's current image as an kazakhstan whatsapp data employer among your potential candidates (and among your existing employees)
Define what is unique about your company that future employees can't get anywhere else (this concept is called "employer value proposition" in foreign literature)
Create a framework for your employer branding strategy, which is primarily the visual appearance and emotions you want to evoke in your potential candidates.
Create interesting and engaging content that you will promote through different digital channels, which "resonates" with your target audience (that is, with the top talents you want to hire)
Invest time to contact and engage your top talent (through your career page, social media, job ads, etc.)
Finally, measure the success of your employer branding strategy to see which activities are working and which are not, and to further tailor your specific brand building activities.
Perhaps one of the most important conditions for a well-implemented employer branding strategy is the very fact that a brand should live “from the inside out”. More precisely, in order for all these communication and marketing activities by which a company presents itself to the market as a desirable employer to truly come to life in their full glory and attract quality candidates, it is crucial that they are authentic, and that the company's employees truly live them. It's like building a house - there is no point in investing in the visual identity of the roof if we haven't built a good foundation, because sooner or later they will collapse. A similar thing can happen to companies - presenting themselves in a certain way on the outside, but not living those same principles and values within the company itself, can actually lead to a very big counter-effect.