Increase Conversions With These 5 Automated Web Push Notifications
Posted: Wed Jan 22, 2025 9:12 am
When it comes to increasing conversions, we all know how much work that can take. It is not only time consuming, it also requires a lot of mental energy that you would likely rather spend on other areas of your business. Yes, in order to stay successful, you need to make sales. And you want sales, of course. But how you get them is where things get tricky.
Thankfully, the past few years has brought about major change and innovation to how we generate more sales. We’re talking about automation! With automated marketing, you are able to optimize your efforts, spending less time on repetitive tasks, and more time on innovating new products, new content, or on furthering your customer relationships.
Why automate?
automated marketing, automated web push notifications
Image credit(s): Invesp. Check out the full infographic here.
A recent study found that a majority of marketers (nearly 75%) list that saving time was the biggest benefit of marketing automation. Automation will certainly do just that, which is why so many companies are turning to it. It sounds almost too good to be true- save time while increasing conversions? Who would say no to that?
While no one would outright say no to increased sales due to marketing automation, the reality is that many marketers are still hesitant to get started with it due to fear of how it works. In fact, in that same macedonia telemarketing data study, more than 85% of respondents said that ‘ease of use’ was the most important factor when selecting a marketing automation tool.
We totally get that. There’s nothing worse than getting incredibly excited about a new marketing tool, only to settle in and realize that you have absolutely no idea how it works. Thankfully, when it comes to web push notifications, you’ve got tons of automation opportunities that are easy to set up and that will help you increase your conversions.
Looking for some inspiration? We’ve got you covered. Here are some awesome automated web push notifications you should try out. They are sure to increase your conversion rates, and best of all, they are campaigns you can get set up quickly and easily.
Abandoned Carts
There is no way we could talk about automation and increasing conversions without talking about abandoned cart campaigns. They are one of the best ways to boost your sales because they capitalize on users who are clearly very interested in your products. These users didn’t just head to your website and research your products- they went so far as to add them to their cart. These users are highly valuable to you- do not let them slip through your fingers.
The average cart abandonment rate is around 70%. While you can’t expect to reclaim 100% of those carts that were abandoned, you can reclaim some. There are numerous reasons why people abandon their carts, but what matters here is that you go after each one of them to try and finish the sale.
You’ve got no reason to not set up this campaign. Simply set it up once and determine what you want your delay to be. Most research agrees that you should send your campaign fairly quickly- say no more than 30 minutes after the user abandoned their cart. That way, your items are still fresh in their mind and they are less likely to have already gone and purchased from somewhere else.
Looking to sweeten the deal? Include some type of incentive like a discount code or free gift with purchase in order to convince your subscribers to come back and finish their transaction.
Thankfully, the past few years has brought about major change and innovation to how we generate more sales. We’re talking about automation! With automated marketing, you are able to optimize your efforts, spending less time on repetitive tasks, and more time on innovating new products, new content, or on furthering your customer relationships.
Why automate?
automated marketing, automated web push notifications
Image credit(s): Invesp. Check out the full infographic here.
A recent study found that a majority of marketers (nearly 75%) list that saving time was the biggest benefit of marketing automation. Automation will certainly do just that, which is why so many companies are turning to it. It sounds almost too good to be true- save time while increasing conversions? Who would say no to that?
While no one would outright say no to increased sales due to marketing automation, the reality is that many marketers are still hesitant to get started with it due to fear of how it works. In fact, in that same macedonia telemarketing data study, more than 85% of respondents said that ‘ease of use’ was the most important factor when selecting a marketing automation tool.
We totally get that. There’s nothing worse than getting incredibly excited about a new marketing tool, only to settle in and realize that you have absolutely no idea how it works. Thankfully, when it comes to web push notifications, you’ve got tons of automation opportunities that are easy to set up and that will help you increase your conversions.
Looking for some inspiration? We’ve got you covered. Here are some awesome automated web push notifications you should try out. They are sure to increase your conversion rates, and best of all, they are campaigns you can get set up quickly and easily.
Abandoned Carts
There is no way we could talk about automation and increasing conversions without talking about abandoned cart campaigns. They are one of the best ways to boost your sales because they capitalize on users who are clearly very interested in your products. These users didn’t just head to your website and research your products- they went so far as to add them to their cart. These users are highly valuable to you- do not let them slip through your fingers.
The average cart abandonment rate is around 70%. While you can’t expect to reclaim 100% of those carts that were abandoned, you can reclaim some. There are numerous reasons why people abandon their carts, but what matters here is that you go after each one of them to try and finish the sale.
You’ve got no reason to not set up this campaign. Simply set it up once and determine what you want your delay to be. Most research agrees that you should send your campaign fairly quickly- say no more than 30 minutes after the user abandoned their cart. That way, your items are still fresh in their mind and they are less likely to have already gone and purchased from somewhere else.
Looking to sweeten the deal? Include some type of incentive like a discount code or free gift with purchase in order to convince your subscribers to come back and finish their transaction.