Loyalty to changes in online consumer behavior
Posted: Wed Jan 22, 2025 8:58 am
Loyalty
Almost all types of software applications that are consumptive in nature have loyalty programs. Starting from Grab, to online marketplaces such as Tokopedia, et al. The concept is more or less the same. Every transaction made by online consumers on the platform will be rewarded with points.
Now, if you have collected a lot of points, online consumers can exchange them for vouchers or prize draws.
From this pattern you can see that the company is very confident and believes in consumer loyalty which can bring a positive influence to the company. Of course, Nielsen shows that 92% of consumers will trust bulgaria email list recommendations from their friends, family, or idols. What does it have to do with loyalty? Yes, there is.
If you like a skincare product. In addition to the affordable price, the product also works well. Instinctively, you will share your experience with the people around you. Well, Nielsen saw, 92% of people will believe that the product you use is really good.
In terms of business, this technique is usually called Word of Mouth (WOM). Just imagine, without having to spend marketing costs that are notoriously expensive, your company can acquire new online consumers thanks to this WOM. Interesting, isn't it?
Therefore, now software application companies are competing to create loyalty programs as attractive as possible. So that online consumers feel at home and "addicted". Until they are able to bring other online consumers to use the application.
Almost all types of software applications that are consumptive in nature have loyalty programs. Starting from Grab, to online marketplaces such as Tokopedia, et al. The concept is more or less the same. Every transaction made by online consumers on the platform will be rewarded with points.
Now, if you have collected a lot of points, online consumers can exchange them for vouchers or prize draws.
From this pattern you can see that the company is very confident and believes in consumer loyalty which can bring a positive influence to the company. Of course, Nielsen shows that 92% of consumers will trust bulgaria email list recommendations from their friends, family, or idols. What does it have to do with loyalty? Yes, there is.
If you like a skincare product. In addition to the affordable price, the product also works well. Instinctively, you will share your experience with the people around you. Well, Nielsen saw, 92% of people will believe that the product you use is really good.
In terms of business, this technique is usually called Word of Mouth (WOM). Just imagine, without having to spend marketing costs that are notoriously expensive, your company can acquire new online consumers thanks to this WOM. Interesting, isn't it?
Therefore, now software application companies are competing to create loyalty programs as attractive as possible. So that online consumers feel at home and "addicted". Until they are able to bring other online consumers to use the application.