The scenario should include the following steps:
Introduction. At this point, it is necessary to set the participants up for work by defining tasks and priorities for each of them. The moderator also introduces himself and talks about his functions.
Reporting on the results achieved. This allows for a unified view to be formed among all participants. Here, the marketer or strategist gives a presentation and talks about all the successes and failures.
An introductory motivational speech prepared by the moderator or leader.
Forming expectations for the near future. Here it is necessary to take into account priorities and note interim results. Usually, quarterly goals are followed, as this period of time is better suited for meetings.
Setting goals for the first three months. These are clearly defined tasks for each department. The period should not be extended, since the plan will have to be revised one way or another.
End of the strategic meeting. Summing up and discussing the results.
Strategic Session Scenario
How to conduct a strategy session to motivate participants to take action?
First of all, by influencing the senses.
Before the session, conduct an anonymous survey: participants need to indicate five advantages and the same number of disadvantages of the company. The main thing is to get them talking.
Although the program of a strategic session is always determined solely by the objectives, the following steps are mandatory:
Analysis of the current overseas chinese in usa data state of the organization.
Setting goals in accordance with corporate principles.
Identifying the resources required to achieve them.
Determining the amount of missing resources.
Suggestions for finding the necessary funds or attracting existing ones.
Finding the optimal way to achieve goals.
Developing an action plan taking into account significant factors.
The next step is to work in five main areas (clients, products, personnel, management, processes).
For each of these areas, we formulate up to 10 questions. Thus, in the category "Clients" we set ourselves the task of deciding what is increasing: the number of consumers, the average price, the total income or profit? In "Products" we find out what stage of the life cycle they are going through, etc.
Questions for a strategic session should be consistent with its goals and objectives.
We divide the information we receive into three groups:
quantitative indicators;
qualitative data;
organizational indicators.
The tools we use vary depending on the composition of the audience. If it includes creative people, such as PR agencies, office supplies are enough. For serious organizations, traditional formats are preferable, but we need to strive to go beyond the standard thinking.
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Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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