Making Industrial Brand Credibility Visible
Posted: Sun Dec 22, 2024 6:19 am
Giving visibility to the Industrial Brand is not only the responsibility of Industrial Distribution.
The Industrial Manufacturer must understand B2B2C or B2B2B2C Marketing as its natural channel for promoting its brand. Therefore, it must be concerned with generating trust and giving it visibility beyond its direct distributor if it wants to make its brand a true asset for the entire channel.
This requires an adaptation of the message, channel and cell phone number lookup philippines argumentation. Without a doubt, the latter is based more on problems than on technical characteristics. The contribution of the Industrial Distributor closest to the end customer, on values, problems, trends, etc. is vital to build this message.
Humanizing the industrial brand and adapting it to an omnichannel consumer are two of the great challenges in industrial digital transformation. Whoever is consistent in this will undoubtedly have an advantage.
Industrial Distribution, on the other hand, must have the ability to connect its own distributor brands with those of the manufacturer and thus propose different joint tactical actions where both can complement each other and generate trust throughout the "downstream" channel.
The Industrial Manufacturer must understand B2B2C or B2B2B2C Marketing as its natural channel for promoting its brand. Therefore, it must be concerned with generating trust and giving it visibility beyond its direct distributor if it wants to make its brand a true asset for the entire channel.
This requires an adaptation of the message, channel and cell phone number lookup philippines argumentation. Without a doubt, the latter is based more on problems than on technical characteristics. The contribution of the Industrial Distributor closest to the end customer, on values, problems, trends, etc. is vital to build this message.
Humanizing the industrial brand and adapting it to an omnichannel consumer are two of the great challenges in industrial digital transformation. Whoever is consistent in this will undoubtedly have an advantage.
Industrial Distribution, on the other hand, must have the ability to connect its own distributor brands with those of the manufacturer and thus propose different joint tactical actions where both can complement each other and generate trust throughout the "downstream" channel.