What is Search Intent

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Keywords vs Search Intent
For a long time, SEO strategies have focused primarily and exclusively on identifying and using keywords with high search volumes, under the premise that this would increase the chances of attracting more traffic to a website. However, this approach has evolved significantly. Nowadays, it is not enough to work with relevant keywords; it is essential to understand what search intent is and how it influences search results .

Google and other search engines have refined their algorithms to better interpret the intent behind each search. This means that, in addition to analyzing keywords, the algorithms seek to provide results that satisfy, as accurately as possible, what the user expects to find. Therefore, websites that manage to align their content with the search intent of users are graphic design email address list more likely to occupy prominent positions in search results .

Types of Search Intent and Examples
Understanding what Search Intent is and identifying each user's search intention allows you to create more relevant and useful content, adjusting to what they really search for or need. There are mainly four types of search intent:

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Informational
Users with an informational search intent are looking for specific answers or information about a particular topic. For example, “What is SEO?” or “Origins of SEO.” In these cases, the content that best answers these queries is usually detailed and educational, and Google tends to show Blog content . This is important because if you are doing an SEO strategy you will need to know what kind of results Google is showing (for example) for the keyword you want to rank for.

Navigational
Navigational intent refers to searches made with the purpose of reaching a specific website or page. Users already have a destination in mind, such as “Seocom.” These users are already searching for our agency and are looking for the branded keyword, which is why this is a navigational keyword. For these searches, the most important thing is to make sure that the website is optimized to be easily discoverable and accessible through search engines.

Commercial
Commercial searches are made by users who are considering a purchase and want to learn more before making a decision. They often look for comparisons, reviews or lists of the best products or services. For example, “best SEO agency 2024”. Appearing in these types of searches is very interesting for the moment before the purchase decision.

Transactional
Transactional search intent occurs when the user is ready to make a purchase or take a specific action, such as “buy SEO course” or “hire SEO agency.” For these terms, it is especially important that the landing pages where the user lands offer a clear and simple process to complete the transaction. Having a purchase form or button before scrolling and visible throughout the page will make it easier for users to click and complete the process.

Knowing what search intent is and taking it into account when developing your SEO and Content strategy will help you not only attract traffic to your website, but also offer satisfactory user experiences and reduce bounce rates, so you know! Don't just focus on keywords and always look at what kind of results Google offers for the keyword you want to work on.