Carousel ads that display multiple products in one piece

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Today, advertisers are forced to go beyond the conventional and create more eye-catching, stand-out and creative ads than ever before.

Since banner blindness is unlikely to go away anytime soon, there is no choice but to innovate. That's where technology can help by creating interactive ads that go beyond the screen.

Platforms like Outbrain are at the forefront of interactive ad formats, with advanced ad insertions such as:


Click-to-Watch video ads that connect with users with engaging video content
Pre-Roll Videos That Grab Attention Right Away
And more: see all the ad specifications here.
These interactive ads are based on the idea that users today want to participate in content, not just passively consume it.

A big step toward overcoming banner blindness is to offer a value exchange: user media directors email database s enjoy an engaging experience as a reward for their attention.

Strategies to combat banner blindness
In order for ads to not go unnoticed, they need to be relevant and attractive to the public.

Here are some strategies to help you be heard (and seen) amidst all the noise:

1. Personalize your ads
We all like to be noticed. We like to be seen and understood. That's the power of personalization.

Personalized ads are more like a conversation. You’re trying to get into the conversation going on inside your prospect’s head. So instead of “broadcasting” your marketing message, engage in a conversation.

For example, if you’re advertising a coaching service for young entrepreneurs, use imagery and language that inspires them to want to learn more about your product. You can say something like, “Looking for an experienced hand to guide you through your first entrepreneurial venture?” to let them know you understand their struggles and pain points. Then, pique their curiosity with a call to action like, “7 Key Startup Strategies From a Seasoned Entrepreneur – Download Now.”

2. Target your audience precisely
There is no longer a one-size-fits-all approach to advertising, especially in the era of banner blindness. Segment your audience early and tailor your ads to appeal to different target audiences.

Native advertising is a great way to integrate ads into the user browsing experience for different segments. Unlike traditional banners, native ads are integrated into the content making them less intrusive and more engaging. If you have segmented your audience well, you can insert native ads in the right places and at the right times to attract attention.

3. Use interactive ads
Interactive ads invite users to participate, not just watch an ad. In this sense, incorporating multimedia elements such as video is a very effective way to capture attention. Interactive elements, such as GIFs or quick polls, can also increase engagement. These formats keep people interested and, more importantly, create a more memorable experience.

4. Plan carefully and optimize
Bombarding users with the same ads over and over again can lead to ad fatigue. On the other hand, underexposure can result in people never noticing an ad. It's a delicate balance.

Ideally, you want to use analytics to figure out the best times to run your ads and how often. The goal is to make your ads fresh and engaging without overwhelming or annoying.