Existence of a Domain or Site Authority score (siteAuthority)
Posted: Wed Jan 22, 2025 6:49 am
Another point that was the subject of discussion and clarification on several occasions by Google managers, indicating that they did not use a ranking or score to rate the authority of the domains.
However, the leaked documentation does refer to siteAuthority, and while it is still unclear what sorting is done and how it affects rankings, we are confident that there is a numerical weighting to determine domain authority.
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Chrome Browser Data Usage
Apparently, information collected by Google Chrome is used, although this has always been denied.
It appears that Page Quality Scores are a site- level measurement of views from Chrome and also sitelink generation could be related to an attribute pulled from Chrome.
Existence of secondary algorithms to promote or lower rankings
Reference is made to several algorithms or secondary functions that by their gambling mailing lists names would be linked to boosting or lowering results rankings, such as some of the following: Quality Boost, Nav Boost, Nav Demotion, Real Time Boost, SERP Demotion, Web Image Boost.
Content authors and EEA
Google stores information related to the authors associated with the content as a parameter.
Additionally, it attempts to determine whether an entity on the page is also the author of the page.
This shows us that, in some way, importance is being given to the authority and experience of the content authors.
Links remain an important parameter
There is a lot of information that shows the work done to understand the link graph and how the contents are linked . It may be that the weighting has changed over time and less importance or relevance is given to the links, we will have to finish seeing this, but we know that they continue to be a valuable contribution in the rankings.
Freshness of content
Google places a lot of importance on the freshness of content and uses various techniques to associate dates with pages, maintaining temporal relevance. It also refers to functions such as reshnessTwiddler, which is a system that modifies rankings based on the freshness of content.
Other references to parameters
Reference is also made to many parameters that affect things we already knew, such as page titles, link anchors, link quality, text size , etc. We will have to confirm the weight they currently have.
However, the leaked documentation does refer to siteAuthority, and while it is still unclear what sorting is done and how it affects rankings, we are confident that there is a numerical weighting to determine domain authority.
Improve your SEO!
Chrome Browser Data Usage
Apparently, information collected by Google Chrome is used, although this has always been denied.
It appears that Page Quality Scores are a site- level measurement of views from Chrome and also sitelink generation could be related to an attribute pulled from Chrome.
Existence of secondary algorithms to promote or lower rankings
Reference is made to several algorithms or secondary functions that by their gambling mailing lists names would be linked to boosting or lowering results rankings, such as some of the following: Quality Boost, Nav Boost, Nav Demotion, Real Time Boost, SERP Demotion, Web Image Boost.
Content authors and EEA
Google stores information related to the authors associated with the content as a parameter.
Additionally, it attempts to determine whether an entity on the page is also the author of the page.
This shows us that, in some way, importance is being given to the authority and experience of the content authors.
Links remain an important parameter
There is a lot of information that shows the work done to understand the link graph and how the contents are linked . It may be that the weighting has changed over time and less importance or relevance is given to the links, we will have to finish seeing this, but we know that they continue to be a valuable contribution in the rankings.
Freshness of content
Google places a lot of importance on the freshness of content and uses various techniques to associate dates with pages, maintaining temporal relevance. It also refers to functions such as reshnessTwiddler, which is a system that modifies rankings based on the freshness of content.
Other references to parameters
Reference is also made to many parameters that affect things we already knew, such as page titles, link anchors, link quality, text size , etc. We will have to confirm the weight they currently have.