Complete guide to advertising on YouTube
Posted: Wed Jan 22, 2025 6:48 am
How to create your first YouTube campaign
To start, we must have created our Google Ads account and then follow these steps:
Click on “new campaign”.
Choose your goal: Sales, Leads, Website Traffic, Awareness & Consideration, or No Goal at all.
Choose a campaign type . We go into more detail further down in the post.
Depending on the campaign type chosen, part of the campaign configuration fronk oil email database list will be determined. For example:
If you select Non-skippable Coverage, the bidding strategy will be Cost Per Thousand Impressions (CPM) and the ad types will be limited to bumper, non-skippable in-stream, in-feed and Shorts.
If you select Video Views, the bidding strategy will be Cost Per View (CPV) and the ad types will be limited to bumper, skippable in-stream, in-feed, and Shorts.
Ad formats will be set automatically and we will go into more detail later in the post.
Now, we need to configure variables such as budget, dates, languages or locations. Depending on the type of campaign, variables such as bidding strategy or ad formats will be determined or limited.
We must decide whether to activate the new multi-format option , which depending on the bidding strategy will help us get new unique users in one way or another. At SEOCOM we recommend keeping this option activated.
Don't forget to check the advanced settings, as this is how you adjust impacts from devices or schedule impact times. In any case, unless there is a strategy behind it, we recommend keeping everything open.
With these 7 steps the campaign will have been configured, and from this point the ad group must be created, starting with the audiences .
Add Content. This section, like audiences, is essential to creating a successful campaign. Google Ads allows you to add Keywords related to your brand, service or product and Topics, for example, “contact sports” or “tax return”.
Within content, we find the placement section, which is very important to correctly impact the user according to the YouTube channel, specific videos, video topics on the Website, applications and application categories.
Add the video you are going to promote from a YouTube link, the final link where you will direct users, and the titles and descriptions. Don't forget to activate the Call To Action, as this will make your ads more effective.
The last step is to set your bid. This is where you set the average amount you want to pay for views or impressions. You can change this throughout the campaign depending on your results. Keep in mind that views usually cost no more than 3 cents!
You’ve done it, you’ve unlocked the “Create a successful YouTube campaign” achievement. Congratulations!
Types of campaigns
Google Ads offers different video campaign options to help you create a meaningful strategy. Depending on the choice, your ads will have an impact in one way or another.
Video views
Generate the highest number of views on qualified users who may be interested in the brand or product. Therefore, focus primarily on in-stream ads and shorts.
Efficient coverage
Maximize impressions and views by using bumper, skippable in-stream, in-feed, and Shorts ads on qualified users.
Target frequency
Hit the same users multiple times to stay top of mind with skippable in-stream ads, non-skippable in-stream ads, and bumper ads.
Non-skippable cover
This type of campaign focuses on non-skippable in-stream ads of up to 15 seconds.
Generate conversions
Win customers!
Get more conversions with video ads designed to foster valuable customer interactions for your business
Sequence of advertisements
Communicate your message through a sequence of ads targeted at qualified users. This campaign runs using skippable in-stream ads, non-skippable in-stream ads, bumper ads, or a mix of all of them.
To start, we must have created our Google Ads account and then follow these steps:
Click on “new campaign”.
Choose your goal: Sales, Leads, Website Traffic, Awareness & Consideration, or No Goal at all.
Choose a campaign type . We go into more detail further down in the post.
Depending on the campaign type chosen, part of the campaign configuration fronk oil email database list will be determined. For example:
If you select Non-skippable Coverage, the bidding strategy will be Cost Per Thousand Impressions (CPM) and the ad types will be limited to bumper, non-skippable in-stream, in-feed and Shorts.
If you select Video Views, the bidding strategy will be Cost Per View (CPV) and the ad types will be limited to bumper, skippable in-stream, in-feed, and Shorts.
Ad formats will be set automatically and we will go into more detail later in the post.
Now, we need to configure variables such as budget, dates, languages or locations. Depending on the type of campaign, variables such as bidding strategy or ad formats will be determined or limited.
We must decide whether to activate the new multi-format option , which depending on the bidding strategy will help us get new unique users in one way or another. At SEOCOM we recommend keeping this option activated.
Don't forget to check the advanced settings, as this is how you adjust impacts from devices or schedule impact times. In any case, unless there is a strategy behind it, we recommend keeping everything open.
With these 7 steps the campaign will have been configured, and from this point the ad group must be created, starting with the audiences .
Add Content. This section, like audiences, is essential to creating a successful campaign. Google Ads allows you to add Keywords related to your brand, service or product and Topics, for example, “contact sports” or “tax return”.
Within content, we find the placement section, which is very important to correctly impact the user according to the YouTube channel, specific videos, video topics on the Website, applications and application categories.
Add the video you are going to promote from a YouTube link, the final link where you will direct users, and the titles and descriptions. Don't forget to activate the Call To Action, as this will make your ads more effective.
The last step is to set your bid. This is where you set the average amount you want to pay for views or impressions. You can change this throughout the campaign depending on your results. Keep in mind that views usually cost no more than 3 cents!
You’ve done it, you’ve unlocked the “Create a successful YouTube campaign” achievement. Congratulations!
Types of campaigns
Google Ads offers different video campaign options to help you create a meaningful strategy. Depending on the choice, your ads will have an impact in one way or another.
Video views
Generate the highest number of views on qualified users who may be interested in the brand or product. Therefore, focus primarily on in-stream ads and shorts.
Efficient coverage
Maximize impressions and views by using bumper, skippable in-stream, in-feed, and Shorts ads on qualified users.
Target frequency
Hit the same users multiple times to stay top of mind with skippable in-stream ads, non-skippable in-stream ads, and bumper ads.
Non-skippable cover
This type of campaign focuses on non-skippable in-stream ads of up to 15 seconds.
Generate conversions
Win customers!
Get more conversions with video ads designed to foster valuable customer interactions for your business
Sequence of advertisements
Communicate your message through a sequence of ads targeted at qualified users. This campaign runs using skippable in-stream ads, non-skippable in-stream ads, bumper ads, or a mix of all of them.