Improve your SEO strategy

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So the first thing we're going to look at are these two blocks to configure, okay, this one has to do with the conversion rate and this one is the average income per customer, it can be the average ticket or average value that we want to give to each conversion, okay, so if for example we have a conversion rate that we obviously have to know beforehand, we have a conversion rate of 2%, okay, this would be the equivalent of 1 in 50, because 1.50 is 0.02, 0.002 per 100, well, 2% would be the equivalent and let's suppose that we have an average ticket of €38, we configure it and what it's going to show us is going to be an estimate of the current traffic, right? What would be an equivalent? We have to remember that these are still estimates and we always have to take them with a grain of salt, although it's still a good reference when it comes to assessing the value of the SEO work we're doing.

So, we have this current estimate, right? Well, where it tells you an approximate and estimated cost of traffic, the number of clients that we would have, one and income, obviously, one conversion, well, 38 dollars in this case, and the interesting thing here is the analytical estimate that we are going to have in terms of conversion based on how all the keywords are going to forex leads database lists be positioned. So here we are going to suppose that, for example, we are going to position all the keywords of the project in the top 3, and what would happen if all the keywords of the project are in the top 3?

Well, the estimated traffic forecast would increase, as would obviously the cost, this can also be used for paid traffic, but in this case we don't have it included because we haven't added it to the project, the estimated number of clients would be 7 and the estimated income would also increase. As I repeated, as I said, this is still an estimate, but it can serve as reference values.

And okay, this would be the whole analytics and traffic part, the next thing would be my competitors, which is where we are going to see the competitors that we added when setting up the project, which remember that there were 20, but it doesn't matter if we didn't add them at the time because as I was saying we can add more competitors here again, okay? In this case we are going to be satisfied with four that we have chosen and well we have this general panel where we are going to see the average position of the competitors, visibility, percentage in the top 10, well, a bit of general metrics, how the keywords are distributed, that is, in what position the keywords are distributed, with the competitors that we have chosen, as always, with configurable columns and, well, another tab where it tells you a little bit about more detailed things, such as the number of unwanted URLs, referring domain, etc.

In the competitors section, in the SERP, we will see how our competitors are positioning themselves, as well as those we have not assigned, that is, all those who appear in the SER for keywords we have chosen.

The good thing is that here we can filter by tags, that’s why I was also telling you about the importance of adding keyword groups to tags, which in this case we don’t have any, but well let’s do an example with, okay let’s let’s try it with Google Tag Manager agency, well here we’ll see all the competitors, well, more than all the competitors, all the websites that are positioning in the SER for that keyword and we can filter by top, let’s mark, for example, a top 20 and we highlight the competitors that we have added, okay, well we see here that we have a competitor and here is Roy Analytics. Well, this would be a little bit like the panel that we have of laser competitors. We can also show the URL if we prefer instead of the domain.

As for the organic reach percentage, which is a relatively new section, what this does is send the keywords that we have inserted in the project, make an estimate of the total monthly traffic that these keywords can bring and how much of that traffic each result captures. In other words, it makes an estimate of what the share is, how the traffic share is distributed for all the keywords that we have.

This is very interesting because it can help us see what our visibility is in relation to the competition.

So, for the grouping of keywords that we have in the project, we see that, for example, Making Science has a 4.89% share.

Google has a large market share here. Since we have taken Keyboard as an example, it just so happens that Google appears, which is obviously the one that absorbs the most market share.


But, as I was saying, this can be useful, above all, to put us in context and in the situation, with respect to the rest of the laser competitors.

As we say, these are always estimates, right? You should never take this literally, or as an exact science, since it is still an external tool.

And, well, this would be the part of organic reach percentages, as I was saying, quite interesting, we can even select labels or determine if we want it for all the keywords in a specific folder, okay?

And finally, we have a visibility rating, which is nothing more than a numerical value of visibility that gives you that ranking, traffic forecast, etc., percentage in the top 10, distribution of competitors, etc. This is not focused solely on those we have added, but rather on competitors of the site.

The next section would be insights. This is an interesting section, but they are automated insights that the ranking collects based on what it has analyzed and can be useful for quick wins or to see at a quick glance, well, possible cannibalizations, new keywords that the competition is ranking well, that we don't rank as well or we don't rank at all and that we would be interested in working on, new pages from the competition, etc.

The next part would be the marketing plan, which is a compendium of SEO actions to be carried out. There are already a series of default SEO actions that can serve as a starting point or not, it will depend on each person, but we can configure this marketing plan as we see fit, we can add new tasks, with their deadline, priority, status, etc. The next part would be the web audit, which as I was saying, if you have marked it when you have configured the project, you will have it done, if not, here a green button will appear to start the audit and we will have several options regarding the audit, that is, we can do, mark that we want to do a single audit manually or we can also configure the periodicity and some page scanning rules, because if we want there to be a limit, how do we want to configure it, configure the report, right? How do we want to put what is the maximum length of some tag, etc. In this case we have already launched it and, well, in the end it is still a technical crawl that collects different metrics and different states and things from the web and very interesting, here, okay, let's see, okay, sorry, okay. It is very interesting because we have an option which is the crawl comparison option in which we can compare different crawls that we have launched.

This is very interesting and can be super useful especially for SEO migrations, that is, to do a pre-migration crawl and then the post-migration crawl and check the KPIs that we have determined, response codes, problems with the robot, technical problems, canonicals, hreflang, etc., etc., etc. Well, and this would be the part of the web audit. The next step would be monitoring changes on the page.

This is very, very interesting. Let's see, I'm going to go back a little bit because I had already started. Ok, what this section is going to do is monitor what changes occur in some elements of the pages that we indicate, okay?

It does not do this on all pages on the website, unless we tell it to, but we have to add the pages ourselves.

URL, we can do it from a file, do it by hand, group it into folders in case we want to structure or organize it in any way.

Improve your SEO!
For example, here we are going to do a test with the URL of the home page. We click on Next and here we see many of the things that we can monitor, from the HTTP code, title, robots stuff, indexability in Google, which does have a cost in this case, it is a fraction of cents that would correspond to approximately two euros per year per URL. If we monitor the indexability of a URL for approximately 365 days, it would correspond to those two euros per year, and another very interesting thing is that we can also monitor the content, okay?

By adding the content tag between these two StartMonitor and EndMonitor tags we can monitor content or even exclude content that we do not want to monitor or code from the page.

Once we have chosen what we want to monitor, which in this case for example I have put title, we would click on next and here we are going to mark the scanning frequency and how we want to be notified, well for example here the options are practically all but let's put for example that we want to do it once a week on Monday and well we are going to choose to do it at 5 in the morning so that when we go to work in the morning on Monday we can see if there is any change and that it notifies us by email for example or there is even the option to notify you here which would be in the bell notifications this is okay in this case we leave it I leave it unchecked, so here we put the emails to which we want to be notified with a maximum of 5 and we would save it.

Well, the next step would be backlink monitoring. What it does here is not to analyze the entire link profile of the website, bye! but to monitor the specific backlinks that we add, okay? Here we have several options, one, to use the backlink checker, that is, it will send us to this backlink research tool.

Let's cancel and here, well, we can see a little, as I was saying, we're going to go to this part here, research and we'll see a little bit of summary, reference domain, backlinks, more or less analyze what the link profile is like, anchors, pages, etc. And from here is where we can add the links to monitor that we want. So it's important that we take into account the difference, okay?

This backlink monitoring does not analyze the entire link profile of the project, but rather analyzes the profile of the backlinks that we need.