Discover the most effective interactive marketing examples to inspire your strategy
Posted: Wed Jan 22, 2025 6:19 am
Check out these 11 interactive marketing examples to inspire you to create valuable content for your audience
Engaging your target audience can improve results and help your branding to improve communication. With the Interactive Marketing examples we have collected in this post, you will be inspired to create your own experiences.
In today’s digital world, it’s more important than ever to stand out from the crowd and impress your target market. Why? Quite simply, because if you don’t, you’re likely to be ignored.
That's why Interactive Marketing is so useful. Not only does it benefits of using our homeowner database cut through the information overload to capture the attention of your customers and leads, but it also allows your brand to show its creative side.
In this post, we will explain what this type of Digital Marketing is about and why it is so important.
Plus, we'll share some examples of Interactive Marketing that our Rock content team thinks are the best they've seen so far.
In this post we will tell you:
What is interactive marketing?
What makes Interactive Marketing so special?
The 11 best examples of interactive marketing
Conclusion: Did these Interactive Marketing examples inspire you?
What is interactive marketing?
Interactive Marketing is simply any type of marketing that enables your audience to interact with written or visual content. It can be as simple as an online quiz or as in-depth as an in-person multimedia experience.
The reason this type of marketing is gaining popularity is that it requires your buyer persona to take initiative and interact with your brand.
This means that instead of simply reading a blog post or looking at a product description, they have the option to invest time and take action in exchange for the value you offer them with your interactive content .
➤ For example, you may want to attract a specific buyer to your ecommerce site.
To do this, you offer a 15% discount coupon to all those who answer a five-question questionnaire about their product preferences.
While you're actively collecting data about your ideal customer , they get the value of a discount for filling out the questionnaire. Everyone wins!
But online quizzes aren't the only way to attract customers . There are many other methods, such as infographics, slideshows, games, live streams, videos, audio, and much more.
Simply put, Interactive Marketing disrupts the status quo and invites your audience to engage in interaction with your brand in exchange for something of value.
What makes Interactive Marketing so special?
There are no limits to what you can do! With a creative team, you could turn almost any traditional marketing campaign into an experience that helps your brand stand out.
Customer engagement is a big deal and companies that take an interactive approach often see a noticeably higher level.
Why? You're guiding the customer through the actions you want them to take rather than expecting them to do it on their own. Brands that can create these types of interactive campaigns also typically generate more loyal customers .
The reason behind this may vary, but experience says that memorable marketing campaigns stay with consumers longer, making it easier to remember that company name when searching for a particular product or service.
The 11 best examples of interactive marketing
Now that we know the basics of Interactive Marketing and the benefits of using it, let’s dive into some examples of companies that are doing it right.
Below are 11 of our Rock Content team's favorites.
1. Interactive music experience: Clash Up by Eko
Giving your audience a way to play with music or multimedia is almost always a success. The reason is that it gives surfers a way to spend time being creative, which in turn creates better brand recognition .
Clash Up by Eko launched an interactive website that allowed users to create mixes of different artists from various genres into a single track.
Not only was it great promotion for their various multimedia series, but it also provided additional recognition to the artists featured in the interactive experience.
Clash Up - Enter The Music Mashup Machine
2. Virtual Reality: Coca-Cola Santa's Sleigh Ride
Who says experiences have to be limited to web access only? Coca-Cola is already a household name, but they stepped up to entertain families during the 2015 holiday season by offering an interactive sleigh ride with Santa Claus.
Audiences could access the content through the use of an Oculus device, a special headset that allowed users to view massive amounts of virtual reality content .
It was a success, both for the soft drink brand and for Oculus. Best of all? It was memorable for those who participated and they'll likely reach for a red can next time they need to quench their thirst.
Coca Cola Virtual Reality Christmas Ride
3. QR codes in public places: L'Oréal mobile taxi shops
When it comes to Interactive Marketing, QR codes are one of the simplest and most effective methods of carrying out actions of this type.
L'Oréal took a risk by creating an experiment called Mobile Taxi Shops. Specifically, they added QR codes to the inside of taxis in larger cities.
When a consumer scanned the code, they were directed to a download page for an e-commerce shopping app . The brand saw tremendous results, leading them to expand a similar marketing campaign into other high-traffic areas.
Source: Forbes
4. Chatbot - Alexa
It's hard to imagine Amazon's Alexa as a chatbot, but that's essentially what it is for the online mega-retailer. When a customer asks it a question about a particular product, it offers advice and options for purchasing that item using voice commands.
This is a good example of how Interactive Marketing is becoming a part of our everyday lives.
What started as a way to boost Amazon sales is now an integral part of how we manage our homes, stay organized, and engage with AI in everyday interactions.
Source: Chatbots Life
5. Virtual event: NBA restart during lockdown
For many companies, the global pandemic was a great catalyst to participate in virtual events.
However, the way the NBA did it was a great example of how to give your audience an interactive experience while still keeping your brand alive.
By using the Microsoft Teams platform, they were able to provide fans with a way to watch NBA games live.
Instead, live webcam images were broadcast into the stands to give the players the feeling of playing in front of a real crowd.
During a difficult time that could have made it difficult to interact with their favorite teams, fans were treated to a memorable interactive experience.
Source: Microsoft
6. Interactive ebook: IBM Think City
Trying to read a report from a tech company can be a challenge. In fact, even those who really enjoy such things sometimes get a little bored.
That's why IBM's Think City is such an amazing example of interactive content.
Using animations and a “choose your own adventure” path, the audience can select different industries by clicking on the illustrated buildings.
Within those paths is tons of great information about how the company is helping to make those niches a better place. It's a great way to take what could be a simple textual ebook and turn it into something more.
7. Educational Training - Canva Design School
There’s always something your audience would love to try with your product, but they’re just not sure how to get there. Canva has done an excellent job of combining Interactive Marketing with an educational approach through their Design School .
With dozens of different courses, the company offers free graphic design training for anyone who wants to learn. They also make it clear that the techniques are not just for use on their platform. Rather, they translate across all fields.
However, they do provide incentives for someone who prefers to use their tool with ease. This is a great combination that is truly memorable for most buyers.
8. Personalized interactive experience: the deep nostalgia of MyHeritage
We all have someone in our lives that we miss dearly, MyHeritage took this unifying concept and turned it into a fantastic Interactive Marketing experience.
Users are encouraged to create an account and upload photos of their loved ones. In return, the image is animated. For those who might be decades away from seeing a loved one in video form, this can be a very touching and memorable experience.
9. Interactive Concert - Pokémon Day with Post Malone
What happens when you combine one of the world's biggest animated brands with an international music superstar?
The Pokémon team did just that when they created a special interactive concert to promote their 25th anniversary. However, this wasn't just a video release.
There was a full livestream event featuring the singer as a cartoon character, while other famous digital monsters from the brand graced the screen.
For children and those willing to remember much of their childhood, this was an unmissable event.
P25 Music Presents: Post Malone Virtual Concert Experience! #Pokemon25
10. Personalized Product Suggestions: Yummly Interactive Quiz
To help users find the right recipes based on their personal tastes, the food-themed website created an interactive quiz .
Participants have the option to select their favorite type of cuisine and then ask a series of questions.
And what is the result? A list of the best combinations from the recipe platform that will surely tempt your taste buds.
Of course, the best aspect of all this is that Yummly doesn't just have a few options. They really dig deep with suggestions that go way beyond what you can imagine giving you a combination you're sure to love.
11. Interactive infographics: Ion by Rock content
Of course, we have to mention our own Ion software on this list.
We're not saying we're biased, but we also admire our team's ability to create amazing infographics that include interactive elements for better engagement.
From basic concepts like timelines to elements including videos, quizzes, and more, these infographic pages are far from boring.
And they're a great way to ensure a brand's most important information is highlighted clearly and concisely.
Ion interactive marketing example
Conclusion: Did these Interactive Marketing examples inspire you?
As you can see, interactive content is a great option to ensure your marketing campaigns stand out from the crowd.
Whether you're using it to test audiences, improve brand awareness, or simply up the ante when it comes to outshining the competition, giving users something to engage with is a surefire way to successful results.
Engaging your target audience can improve results and help your branding to improve communication. With the Interactive Marketing examples we have collected in this post, you will be inspired to create your own experiences.
In today’s digital world, it’s more important than ever to stand out from the crowd and impress your target market. Why? Quite simply, because if you don’t, you’re likely to be ignored.
That's why Interactive Marketing is so useful. Not only does it benefits of using our homeowner database cut through the information overload to capture the attention of your customers and leads, but it also allows your brand to show its creative side.
In this post, we will explain what this type of Digital Marketing is about and why it is so important.
Plus, we'll share some examples of Interactive Marketing that our Rock content team thinks are the best they've seen so far.
In this post we will tell you:
What is interactive marketing?
What makes Interactive Marketing so special?
The 11 best examples of interactive marketing
Conclusion: Did these Interactive Marketing examples inspire you?
What is interactive marketing?
Interactive Marketing is simply any type of marketing that enables your audience to interact with written or visual content. It can be as simple as an online quiz or as in-depth as an in-person multimedia experience.
The reason this type of marketing is gaining popularity is that it requires your buyer persona to take initiative and interact with your brand.
This means that instead of simply reading a blog post or looking at a product description, they have the option to invest time and take action in exchange for the value you offer them with your interactive content .
➤ For example, you may want to attract a specific buyer to your ecommerce site.
To do this, you offer a 15% discount coupon to all those who answer a five-question questionnaire about their product preferences.
While you're actively collecting data about your ideal customer , they get the value of a discount for filling out the questionnaire. Everyone wins!
But online quizzes aren't the only way to attract customers . There are many other methods, such as infographics, slideshows, games, live streams, videos, audio, and much more.
Simply put, Interactive Marketing disrupts the status quo and invites your audience to engage in interaction with your brand in exchange for something of value.
What makes Interactive Marketing so special?
There are no limits to what you can do! With a creative team, you could turn almost any traditional marketing campaign into an experience that helps your brand stand out.
Customer engagement is a big deal and companies that take an interactive approach often see a noticeably higher level.
Why? You're guiding the customer through the actions you want them to take rather than expecting them to do it on their own. Brands that can create these types of interactive campaigns also typically generate more loyal customers .
The reason behind this may vary, but experience says that memorable marketing campaigns stay with consumers longer, making it easier to remember that company name when searching for a particular product or service.
The 11 best examples of interactive marketing
Now that we know the basics of Interactive Marketing and the benefits of using it, let’s dive into some examples of companies that are doing it right.
Below are 11 of our Rock Content team's favorites.
1. Interactive music experience: Clash Up by Eko
Giving your audience a way to play with music or multimedia is almost always a success. The reason is that it gives surfers a way to spend time being creative, which in turn creates better brand recognition .
Clash Up by Eko launched an interactive website that allowed users to create mixes of different artists from various genres into a single track.
Not only was it great promotion for their various multimedia series, but it also provided additional recognition to the artists featured in the interactive experience.
Clash Up - Enter The Music Mashup Machine
2. Virtual Reality: Coca-Cola Santa's Sleigh Ride
Who says experiences have to be limited to web access only? Coca-Cola is already a household name, but they stepped up to entertain families during the 2015 holiday season by offering an interactive sleigh ride with Santa Claus.
Audiences could access the content through the use of an Oculus device, a special headset that allowed users to view massive amounts of virtual reality content .
It was a success, both for the soft drink brand and for Oculus. Best of all? It was memorable for those who participated and they'll likely reach for a red can next time they need to quench their thirst.
Coca Cola Virtual Reality Christmas Ride
3. QR codes in public places: L'Oréal mobile taxi shops
When it comes to Interactive Marketing, QR codes are one of the simplest and most effective methods of carrying out actions of this type.
L'Oréal took a risk by creating an experiment called Mobile Taxi Shops. Specifically, they added QR codes to the inside of taxis in larger cities.
When a consumer scanned the code, they were directed to a download page for an e-commerce shopping app . The brand saw tremendous results, leading them to expand a similar marketing campaign into other high-traffic areas.
Source: Forbes
4. Chatbot - Alexa
It's hard to imagine Amazon's Alexa as a chatbot, but that's essentially what it is for the online mega-retailer. When a customer asks it a question about a particular product, it offers advice and options for purchasing that item using voice commands.
This is a good example of how Interactive Marketing is becoming a part of our everyday lives.
What started as a way to boost Amazon sales is now an integral part of how we manage our homes, stay organized, and engage with AI in everyday interactions.
Source: Chatbots Life
5. Virtual event: NBA restart during lockdown
For many companies, the global pandemic was a great catalyst to participate in virtual events.
However, the way the NBA did it was a great example of how to give your audience an interactive experience while still keeping your brand alive.
By using the Microsoft Teams platform, they were able to provide fans with a way to watch NBA games live.
Instead, live webcam images were broadcast into the stands to give the players the feeling of playing in front of a real crowd.
During a difficult time that could have made it difficult to interact with their favorite teams, fans were treated to a memorable interactive experience.
Source: Microsoft
6. Interactive ebook: IBM Think City
Trying to read a report from a tech company can be a challenge. In fact, even those who really enjoy such things sometimes get a little bored.
That's why IBM's Think City is such an amazing example of interactive content.
Using animations and a “choose your own adventure” path, the audience can select different industries by clicking on the illustrated buildings.
Within those paths is tons of great information about how the company is helping to make those niches a better place. It's a great way to take what could be a simple textual ebook and turn it into something more.
7. Educational Training - Canva Design School
There’s always something your audience would love to try with your product, but they’re just not sure how to get there. Canva has done an excellent job of combining Interactive Marketing with an educational approach through their Design School .
With dozens of different courses, the company offers free graphic design training for anyone who wants to learn. They also make it clear that the techniques are not just for use on their platform. Rather, they translate across all fields.
However, they do provide incentives for someone who prefers to use their tool with ease. This is a great combination that is truly memorable for most buyers.
8. Personalized interactive experience: the deep nostalgia of MyHeritage
We all have someone in our lives that we miss dearly, MyHeritage took this unifying concept and turned it into a fantastic Interactive Marketing experience.
Users are encouraged to create an account and upload photos of their loved ones. In return, the image is animated. For those who might be decades away from seeing a loved one in video form, this can be a very touching and memorable experience.
9. Interactive Concert - Pokémon Day with Post Malone
What happens when you combine one of the world's biggest animated brands with an international music superstar?
The Pokémon team did just that when they created a special interactive concert to promote their 25th anniversary. However, this wasn't just a video release.
There was a full livestream event featuring the singer as a cartoon character, while other famous digital monsters from the brand graced the screen.
For children and those willing to remember much of their childhood, this was an unmissable event.
P25 Music Presents: Post Malone Virtual Concert Experience! #Pokemon25
10. Personalized Product Suggestions: Yummly Interactive Quiz
To help users find the right recipes based on their personal tastes, the food-themed website created an interactive quiz .
Participants have the option to select their favorite type of cuisine and then ask a series of questions.
And what is the result? A list of the best combinations from the recipe platform that will surely tempt your taste buds.
Of course, the best aspect of all this is that Yummly doesn't just have a few options. They really dig deep with suggestions that go way beyond what you can imagine giving you a combination you're sure to love.
11. Interactive infographics: Ion by Rock content
Of course, we have to mention our own Ion software on this list.
We're not saying we're biased, but we also admire our team's ability to create amazing infographics that include interactive elements for better engagement.
From basic concepts like timelines to elements including videos, quizzes, and more, these infographic pages are far from boring.
And they're a great way to ensure a brand's most important information is highlighted clearly and concisely.
Ion interactive marketing example
Conclusion: Did these Interactive Marketing examples inspire you?
As you can see, interactive content is a great option to ensure your marketing campaigns stand out from the crowd.
Whether you're using it to test audiences, improve brand awareness, or simply up the ante when it comes to outshining the competition, giving users something to engage with is a surefire way to successful results.