The consumer RIGHT NOW
Posted: Sun Dec 22, 2024 6:15 am
Consumer path: the consumer moments that matter. Lisa Gevelber, Vice President of Marketing at @Google, gives us an overview of the type of consumer that is emerging behind Big data, of which Google obviously has a large possession.
Today, we expect brands to gather enough contextual information to provide location-specific answers without having to search for anything more than “sushi.”
In short, people take it for granted that their smartphone knows where australian girls whatsapp number they are and, consequently, provides relevant information.
Have you ever had to book a restaurant or hotel room at the last minute? Or find a pharmacy on duty? People turn to their mobile devices more often than other sources to get what they're looking for, make decisions, or buy products of various kinds. And every day they rely more and more on their smartphones to make last-minute purchases or impulse decisions.
Consumer path: the consumer moments that matter. Lisa Gevelber, Vice President of Marketing at @Google, gives us an overview of the type of consumer that is emerging behind Big data, of which Google obviously has a large possession.
Mobile devices make us more agile: we can afford to be as organized or disorganized as we like, our smartphone will always be within reach. And we expect brands to be able to understand and meet our needs instantly.
Today, we expect brands to gather enough contextual information to provide location-specific answers without having to search for anything more than “sushi.”
In short, people take it for granted that their smartphone knows where australian girls whatsapp number they are and, consequently, provides relevant information.
Have you ever had to book a restaurant or hotel room at the last minute? Or find a pharmacy on duty? People turn to their mobile devices more often than other sources to get what they're looking for, make decisions, or buy products of various kinds. And every day they rely more and more on their smartphones to make last-minute purchases or impulse decisions.
Consumer path: the consumer moments that matter. Lisa Gevelber, Vice President of Marketing at @Google, gives us an overview of the type of consumer that is emerging behind Big data, of which Google obviously has a large possession.
Mobile devices make us more agile: we can afford to be as organized or disorganized as we like, our smartphone will always be within reach. And we expect brands to be able to understand and meet our needs instantly.