Marketing and SEO outsourcing: is it worth it?

[tongfkymm44]

Introduction:
Outsourcing your company's marketing and SEO services can be a tedious decision to make. Especially if it is the first time you have to decide on an external agency. Giving them access to sensitive company information, paying prices for technical issues that you have little knowledge of, trusting that the work they are doing is correct. Ultimately, as in all areas in which we have little or no knowledge and we carry out a supplier scouting, we must trust that we have made the best decision.

So how do you know if you made a good decision with the marketing agency you hired?

To know this, we must first understand what marketing outsourcing is, what processes it involves and what you should keep in mind when doing it so that you do not regret the decision you made later.

What is marketing outsourcing?
Marketing outsourcing is the externalization of the marketing department to electrical contractors email lists an external agency. Usually an agency that will have specialists in the areas to be developed in your marketing strategy.

What is SEO outsourcing?
Like marketing outsourcing, SEO outsourcing is the process of outsourcing your company's SEO strategy from an internal department or specialist to an external specialized SEO agency.

Both marketing and SEO outsourcing are processes that every company must go through at some point in its growth, mainly for two reasons. One of the reasons may be the workload, usually when the internal department or specialist in charge of the strategy can no longer cope with the workload that the entire strategy entails. The second reason is given by a need for expertise and specialization in the strategy. It is difficult for a department of three or four people to have the level of expertise necessary for a 360 marketing strategy. This is when evaluating an agency with experts and specialists in each area of ​​marketing makes sense.

Advantages and disadvantages of marketing outsourcing.
The first advantage of marketing outsourcing is specialization. As we mentioned above, the need for specialists in each specific area of ​​the marketing strategy is one of the most common reasons for deciding to outsource the management of a company's marketing strategy. And at this point I think it is appropriate to bring up a very common feedback from our meetings with new clients:

In these, when presenting the strategy to be developed and the value of our services, it is common for them to give us feedback such as "for that cost I can hire a full-time employee to handle my marketing."

We believe it is important to pause here to analyze it. First, is it correct to compare the work of one employee with that of dozens of specialists? Is it possible for a single person to achieve the quality of analysis and strategy execution that a team of specialists working together can achieve? How can a single person acquire the knowledge of a specialist in SEO, analytics, paid media, social media, etc.? Can one head think better than five, or ten?