The method of determining the target audience "from the opposite"
Posted: Wed Jan 22, 2025 6:02 am
The planned result acts as a "point of departure" here. First of all, you need to understand what the buyer should receive. Then you need to determine what the client will need to do to make a purchase. Next, describe the need/pain that can push a person to go this way. After that, it remains to identify the target audience based on this need and understand which group of clients may have it.
This method can be used to get several segments of the target audience at once. In this case, you will need to form a limited campaign for each of them and determine the degree of correspondence between theory and practice. Let's say you sell laser rejuvenation procedures. To get the desired service, a person will have to make an initial appointment, undergo an examination and consult with a specialist. Not the shortest path, which involves a lot of expenses. Based on this, you need to:
Understand what amount is required to receive the service.
Identify the age of clients who have a corresponding need.
Select the optimal region for providing the service.
Develop a description of the rcs database target audience along the lines of: “A woman aged 30–55, living in St. Petersburg, with the following problems: ***; income level: ***; and wants to solve the problem as quickly and safely as possible…”.
Organize an advertising campaign for the identified target audience and evaluate its effectiveness.
Read also!
"32 Methods of Finding and Attracting Clients"
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Method for determining target audience from a product
If the product you produce has unusual properties, you should focus on them when choosing a target audience. To do this, you need to do several things:
Conduct a comparative competitive analysis of the product.
You need to identify 2-3 key features that make your product stand out from the competition.
Talk to real customers.
Ask your existing customers about the parameters that are important to them, the factors that prompted them to buy, and the significant features. Based on this information, answer the following questions:
What needs can the product satisfy?
What are the customer requirements for it?
Socio-demographic parameters of the target audience (gender, age, occupation, social status)?
Psychographic parameters of the audience (lifestyle, worldview, values, motivation for purchase)?
How did the consumer learn about the product and where did this happen?
How will a target audience representative buy a product? What motivates them to make such a decision?
Perform a brief analysis of the product.
You need to identify:
strengths/weaknesses of your proposal;
opportunities for advancement;
potential difficulties in this process.
Segment the market.
Based on information about the key features that are important to customers, divide the target audience into the following categories:
existing customers;
potential clients;
consumers who are unlikely to ever be interested in your product.
This method can be used to get several segments of the target audience at once. In this case, you will need to form a limited campaign for each of them and determine the degree of correspondence between theory and practice. Let's say you sell laser rejuvenation procedures. To get the desired service, a person will have to make an initial appointment, undergo an examination and consult with a specialist. Not the shortest path, which involves a lot of expenses. Based on this, you need to:
Understand what amount is required to receive the service.
Identify the age of clients who have a corresponding need.
Select the optimal region for providing the service.
Develop a description of the rcs database target audience along the lines of: “A woman aged 30–55, living in St. Petersburg, with the following problems: ***; income level: ***; and wants to solve the problem as quickly and safely as possible…”.
Organize an advertising campaign for the identified target audience and evaluate its effectiveness.
Read also!
"32 Methods of Finding and Attracting Clients"
Read more
Method for determining target audience from a product
If the product you produce has unusual properties, you should focus on them when choosing a target audience. To do this, you need to do several things:
Conduct a comparative competitive analysis of the product.
You need to identify 2-3 key features that make your product stand out from the competition.
Talk to real customers.
Ask your existing customers about the parameters that are important to them, the factors that prompted them to buy, and the significant features. Based on this information, answer the following questions:
What needs can the product satisfy?
What are the customer requirements for it?
Socio-demographic parameters of the target audience (gender, age, occupation, social status)?
Psychographic parameters of the audience (lifestyle, worldview, values, motivation for purchase)?
How did the consumer learn about the product and where did this happen?
How will a target audience representative buy a product? What motivates them to make such a decision?
Perform a brief analysis of the product.
You need to identify:
strengths/weaknesses of your proposal;
opportunities for advancement;
potential difficulties in this process.
Segment the market.
Based on information about the key features that are important to customers, divide the target audience into the following categories:
existing customers;
potential clients;
consumers who are unlikely to ever be interested in your product.