What is this type of trade for?
Posted: Wed Jan 22, 2025 5:55 am
We already know the concept of electronic commerce, but now we will focus on the usefulness that this marketing methodology offers to companies and entrepreneurs.
· Increased sales opportunities
If a company or entrepreneur operated their sales in a traditional way, they will significantly increase their sales opportunities if they apply strategies to take advantage of different electronic channels.
New companies and entrepreneurs who are dedicated exclusively to selling through e-commerce will also have greater sales opportunities, thanks to access to the global community of millions of users.
· To promote innovative products
In traditional stores, launching an innovative product requires a large investment in cfo email database advertising and enormous logistics to transport it to the points of sale.
For this reason, many entrepreneurs take advantage of e-commerce to offer their innovative services and products, since it offers the advantage that consumers can interact with some of their features and learn about their specifications before purchasing.
· Brand recognition
If you have a business that has been around for years but has low recognition, you should definitely move into the world of e-commerce to increase its popularity.
The opportunity to market your products and services to the different communities that exist in the digital world helps a brand that was “invisible” become known to a large number of users and market players.
What are the benefits of e-commerce?
We have already covered the concept of e-commerce and some of its advantages, such as its global reach, exposure and ubiquity; but there are other important advantages within this type of commerce, we will explain 3 of these advantages:
Simplification and flexibility
If you want to create a successful and well-functioning digital store, you don't need to have a large number of employees, you just need to have excellent architecture and good technological support.
A widely used option today is dropshipping, where you can greatly simplify the online marketing process. This type of model allows digital businesses to operate without having a stock of products, this is because it gives you a direct link with the supplier.
Access to information
Later in this article we will talk in depth about inbound marketing and digital marketing, but we will give you a preview: applying these types of strategies is much simpler when marketing electronically.
This is because you can access valuable information about your customers, their market preferences and their consumption patterns; all of this is provided to you by the dynamics of e-commerce.
All this information and data will help you to more easily monitor the different metrics and KPIs of e-commerce, such as the conversion rate.
Minimum investment
In the last decade, e-commerce has not only become a valuable source of profitability for large brands; it has also been an excellent alternative for medium and small entrepreneurs.
All this happens because the investment demand is much lower than that usually seen in traditional commerce.
It allows you to cut your budget in different areas, such as saving money on employee payroll, large inventory, and maintenance and rental costs for physical space for the store.
What types of e-commerce exist?
This marketing model has seen great development in recent years, with a variety of types of e-commerce.
B2B Commerce
This type of marketing is done from business to business, or as it is known in English, Business to Business (B2B).
It focuses on retailers, intermediaries and suppliers; it does not focus on the final consumer.
B2C Commerce
In this type of marketing we refer to Business to consumer (B2C).
It is basically the same methodology as traditional commerce, except that now the consumer does not need to visit your store to buy one of your products, they simply go to your website or social networks and can see the entire product catalog and ask questions about them, and then decide whether to make the purchase.
C2C Commerce
The acronym for this type of commerce refers to Consumer to Consumer (C2C). This type of business refers to the transformation of neighborhood markets, garage sales or direct marketing between two or more participants into the digital world.
G2C Commerce
When we talk about the acronym G2C, we are referring to the Government to Consumer trade or its translation into Spanish Government to Consumer.
This type of marketing includes all purchases, transactions or payments made by a citizen in the state's online systems.
· Increased sales opportunities
If a company or entrepreneur operated their sales in a traditional way, they will significantly increase their sales opportunities if they apply strategies to take advantage of different electronic channels.
New companies and entrepreneurs who are dedicated exclusively to selling through e-commerce will also have greater sales opportunities, thanks to access to the global community of millions of users.
· To promote innovative products
In traditional stores, launching an innovative product requires a large investment in cfo email database advertising and enormous logistics to transport it to the points of sale.
For this reason, many entrepreneurs take advantage of e-commerce to offer their innovative services and products, since it offers the advantage that consumers can interact with some of their features and learn about their specifications before purchasing.
· Brand recognition
If you have a business that has been around for years but has low recognition, you should definitely move into the world of e-commerce to increase its popularity.
The opportunity to market your products and services to the different communities that exist in the digital world helps a brand that was “invisible” become known to a large number of users and market players.
What are the benefits of e-commerce?
We have already covered the concept of e-commerce and some of its advantages, such as its global reach, exposure and ubiquity; but there are other important advantages within this type of commerce, we will explain 3 of these advantages:
Simplification and flexibility
If you want to create a successful and well-functioning digital store, you don't need to have a large number of employees, you just need to have excellent architecture and good technological support.
A widely used option today is dropshipping, where you can greatly simplify the online marketing process. This type of model allows digital businesses to operate without having a stock of products, this is because it gives you a direct link with the supplier.
Access to information
Later in this article we will talk in depth about inbound marketing and digital marketing, but we will give you a preview: applying these types of strategies is much simpler when marketing electronically.
This is because you can access valuable information about your customers, their market preferences and their consumption patterns; all of this is provided to you by the dynamics of e-commerce.
All this information and data will help you to more easily monitor the different metrics and KPIs of e-commerce, such as the conversion rate.
Minimum investment
In the last decade, e-commerce has not only become a valuable source of profitability for large brands; it has also been an excellent alternative for medium and small entrepreneurs.
All this happens because the investment demand is much lower than that usually seen in traditional commerce.
It allows you to cut your budget in different areas, such as saving money on employee payroll, large inventory, and maintenance and rental costs for physical space for the store.
What types of e-commerce exist?
This marketing model has seen great development in recent years, with a variety of types of e-commerce.
B2B Commerce
This type of marketing is done from business to business, or as it is known in English, Business to Business (B2B).
It focuses on retailers, intermediaries and suppliers; it does not focus on the final consumer.
B2C Commerce
In this type of marketing we refer to Business to consumer (B2C).
It is basically the same methodology as traditional commerce, except that now the consumer does not need to visit your store to buy one of your products, they simply go to your website or social networks and can see the entire product catalog and ask questions about them, and then decide whether to make the purchase.
C2C Commerce
The acronym for this type of commerce refers to Consumer to Consumer (C2C). This type of business refers to the transformation of neighborhood markets, garage sales or direct marketing between two or more participants into the digital world.
G2C Commerce
When we talk about the acronym G2C, we are referring to the Government to Consumer trade or its translation into Spanish Government to Consumer.
This type of marketing includes all purchases, transactions or payments made by a citizen in the state's online systems.