Analysis of current brand perception
Posted: Wed Jan 22, 2025 5:53 am
Second, EVP helps current employees stay motivated and engaged. When employees feel that their company cares about them, offers them opportunities for growth and development, and allows them to have a good work-life balance, they are more likely to remain loyal to the company. This reduces employee turnover and strengthens the long-term stability of the team.
Your EVP should be based on the real values your company offers. It needs to be updated regularly to remain relevant and engaging, taking into account employee feedback and changes in the job market.
Once your unique employer value proposition (EVP) has been defined, it's important to conduct an analysis of current brand perceptions among your employees and external audiences. Without understanding how others see you as an employer, it's difficult to create an employer branding strategy that's based on real data and perceptions.
You can conduct a current perception analysis through various methods, such as surveys and interviews with employees, analyzing feedback from employer review portals, or through direct conversations with candidates who have been hired by you. This method allows you to find out how your employees experience working at your company, what values they consider important, and what they see as the strengths and weaknesses of the work environment.
How to conduct a perception analysis?
Internal surveys : It would be a good idea to conduct lebanon whatsapp data anonymous surveys among current employees to find out how they perceive working at your company. Questions could include satisfaction with the work environment, perception of opportunities for development and advancement, and how valued they feel. This feedback will help you identify where your values and benefits are perceived well, but also where there is room for improvement.
External Feedback : Consider analyzing feedback on platforms like Glassdoor or other employer review sites. Here you can find out what former employees or candidates think about your company, what their impressions of the hiring process are, and what their experience with the work culture is. This is valuable insight because it allows you to understand how you are viewed by those who are no longer part of your organization, or by those who are still looking at you from the outside.
Interviews with candidates : Interviews with potential candidates who have gone through your hiring process can give you valuable insight into how your company is perceived externally. It would be a good idea to find out what their experience was during the application and interview, how they perceived your communication, and how they perceive your company as an employer.
Why is perception analysis important?
This analysis allows you to spot the differences between what your company thinks it represents and how it is actually perceived. If the results of the analysis are in line with your definition of EVP, it is a good sign that your values and messages are working as they should. However, if there are larger discrepancies between what you think your employees value and what they actually feel, it may be a sign that your strategy needs to be adjusted.
Perception analysis also helps identify areas where you need to work to improve the employee experience, attract more candidates, and reduce turnover. Through continuous perception monitoring, you can adjust and direct your employer branding strategy toward the real needs and expectations of employees and the labor market.
Your EVP should be based on the real values your company offers. It needs to be updated regularly to remain relevant and engaging, taking into account employee feedback and changes in the job market.
Once your unique employer value proposition (EVP) has been defined, it's important to conduct an analysis of current brand perceptions among your employees and external audiences. Without understanding how others see you as an employer, it's difficult to create an employer branding strategy that's based on real data and perceptions.
You can conduct a current perception analysis through various methods, such as surveys and interviews with employees, analyzing feedback from employer review portals, or through direct conversations with candidates who have been hired by you. This method allows you to find out how your employees experience working at your company, what values they consider important, and what they see as the strengths and weaknesses of the work environment.
How to conduct a perception analysis?
Internal surveys : It would be a good idea to conduct lebanon whatsapp data anonymous surveys among current employees to find out how they perceive working at your company. Questions could include satisfaction with the work environment, perception of opportunities for development and advancement, and how valued they feel. This feedback will help you identify where your values and benefits are perceived well, but also where there is room for improvement.
External Feedback : Consider analyzing feedback on platforms like Glassdoor or other employer review sites. Here you can find out what former employees or candidates think about your company, what their impressions of the hiring process are, and what their experience with the work culture is. This is valuable insight because it allows you to understand how you are viewed by those who are no longer part of your organization, or by those who are still looking at you from the outside.
Interviews with candidates : Interviews with potential candidates who have gone through your hiring process can give you valuable insight into how your company is perceived externally. It would be a good idea to find out what their experience was during the application and interview, how they perceived your communication, and how they perceive your company as an employer.
Why is perception analysis important?
This analysis allows you to spot the differences between what your company thinks it represents and how it is actually perceived. If the results of the analysis are in line with your definition of EVP, it is a good sign that your values and messages are working as they should. However, if there are larger discrepancies between what you think your employees value and what they actually feel, it may be a sign that your strategy needs to be adjusted.
Perception analysis also helps identify areas where you need to work to improve the employee experience, attract more candidates, and reduce turnover. Through continuous perception monitoring, you can adjust and direct your employer branding strategy toward the real needs and expectations of employees and the labor market.