Holiday Creativity: What Types of Content Work Best
Posted: Wed Jan 22, 2025 5:53 am
To make your holiday campaign stand out, it's crucial to choose the right types of content. Here are some creative ideas that work really well during this time of year:
1. Contests and raffles
Contests and giveaways are always a good strategy to generate interaction and increase engagement. However, it is important to make sure that they are aligned with the Christmas spirit. Users tend to participate more if they feel that they are being part of an action that celebrates the season, such as winning an exclusive gift for their loved ones or limited products. Also, make sure that the contest is easy to enter and that the steps to follow and what they can win are clearly communicated.
2. Emotional storytelling
Christmas is a time when emotions run high. Use stories that connect with direct moving leads email lists your audience, such as sharing family moments that feature your products. This type of content creates a deep connection because people see themselves in those stories. Showing how your products can make a special moment even more memorable is one way to emotionally engage your audience.
3. Live shopping
Win customers!
If you sell products, live shopping is a perfect option for the holidays. Users have the opportunity to see products in real time, ask questions, and buy them instantly, turning a digital experience into an immediate purchase. This format is becoming increasingly popular on platforms like Instagram, Facebook, and TikTok, and has been shown to significantly increase conversions during holiday campaigns.
These types of content not only generate engagement, but also create a memorable experience for users. If you manage to connect emotionally with your audience and offer them something valuable and authentic, your Christmas campaigns will be on the right track.
Common mistakes to avoid in your Christmas campaigns
When preparing your Christmas campaign, it is crucial to avoid certain common mistakes that can ruin your strategy. Here are three of the most important ones:
1. Not coordinating timings well with influencers
Christmas is a busy time of year, and your influencers also have a calendar full of collaborations. If you don’t coordinate your timings well, you could fall behind. It’s essential to make sure they have space to create and share content at key moments in your campaign. The earlier you start planning, the better the outcome. Remember, timing is crucial to achieving maximum visibility.
2. Not knowing the influencer's audience well
Not all influencers' followers behave the same. Even if a content creator has thousands of followers, the important thing is that those followers are interested in what you offer. It is vital to understand who their followers are, what interests them and whether they fit with your brand. Choosing the right influencer, who speaks the same language as your audience, can make the difference between a successful campaign and a wasted expense.
3. Not taking advantage of the Christmas aesthetic
Christmas is a time of year that is visually charged with emotion, lights, colours and a festive atmosphere that can captivate the public. If you don't take advantage of all that visual magic, you run the risk of losing impact. Users are looking for content that makes them feel the season, that connects emotionally. So, make sure your content is imbued with the Christmas spirit to effectively attract your followers.
4. Do not customize content for each platform
Each social network has its own tone and style. It's not enough to share the same content across all of them. What works on Instagram may not be as effective on TikTok or YouTube. For example, a short video on TikTok may grab more attention than a static post on Instagram. Take the time to tailor your posts to each platform and make sure each piece of content has the impact you're looking for.
5. Underestimating the power of micro-influencers
It is often thought that big celebrities are the ones that make the biggest impact, but the reality is that micro-influencers have a more loyal and engaged community. If you are on a budget, micro-influencers can offer you a much higher return on investment than big names, as their audience trusts their recommendations more and feels closer to them. Don't underestimate their power!
Christmas is the perfect time to stand out! If you manage to connect with your audience, plan ahead and choose the right influencers, your campaign can be a real success. Make the most of this time, make your customers feel part of your brand and create an experience that leaves a mark.
1. Contests and raffles
Contests and giveaways are always a good strategy to generate interaction and increase engagement. However, it is important to make sure that they are aligned with the Christmas spirit. Users tend to participate more if they feel that they are being part of an action that celebrates the season, such as winning an exclusive gift for their loved ones or limited products. Also, make sure that the contest is easy to enter and that the steps to follow and what they can win are clearly communicated.
2. Emotional storytelling
Christmas is a time when emotions run high. Use stories that connect with direct moving leads email lists your audience, such as sharing family moments that feature your products. This type of content creates a deep connection because people see themselves in those stories. Showing how your products can make a special moment even more memorable is one way to emotionally engage your audience.
3. Live shopping
Win customers!
If you sell products, live shopping is a perfect option for the holidays. Users have the opportunity to see products in real time, ask questions, and buy them instantly, turning a digital experience into an immediate purchase. This format is becoming increasingly popular on platforms like Instagram, Facebook, and TikTok, and has been shown to significantly increase conversions during holiday campaigns.
These types of content not only generate engagement, but also create a memorable experience for users. If you manage to connect emotionally with your audience and offer them something valuable and authentic, your Christmas campaigns will be on the right track.
Common mistakes to avoid in your Christmas campaigns
When preparing your Christmas campaign, it is crucial to avoid certain common mistakes that can ruin your strategy. Here are three of the most important ones:
1. Not coordinating timings well with influencers
Christmas is a busy time of year, and your influencers also have a calendar full of collaborations. If you don’t coordinate your timings well, you could fall behind. It’s essential to make sure they have space to create and share content at key moments in your campaign. The earlier you start planning, the better the outcome. Remember, timing is crucial to achieving maximum visibility.
2. Not knowing the influencer's audience well
Not all influencers' followers behave the same. Even if a content creator has thousands of followers, the important thing is that those followers are interested in what you offer. It is vital to understand who their followers are, what interests them and whether they fit with your brand. Choosing the right influencer, who speaks the same language as your audience, can make the difference between a successful campaign and a wasted expense.
3. Not taking advantage of the Christmas aesthetic
Christmas is a time of year that is visually charged with emotion, lights, colours and a festive atmosphere that can captivate the public. If you don't take advantage of all that visual magic, you run the risk of losing impact. Users are looking for content that makes them feel the season, that connects emotionally. So, make sure your content is imbued with the Christmas spirit to effectively attract your followers.
4. Do not customize content for each platform
Each social network has its own tone and style. It's not enough to share the same content across all of them. What works on Instagram may not be as effective on TikTok or YouTube. For example, a short video on TikTok may grab more attention than a static post on Instagram. Take the time to tailor your posts to each platform and make sure each piece of content has the impact you're looking for.
5. Underestimating the power of micro-influencers
It is often thought that big celebrities are the ones that make the biggest impact, but the reality is that micro-influencers have a more loyal and engaged community. If you are on a budget, micro-influencers can offer you a much higher return on investment than big names, as their audience trusts their recommendations more and feels closer to them. Don't underestimate their power!
Christmas is the perfect time to stand out! If you manage to connect with your audience, plan ahead and choose the right influencers, your campaign can be a real success. Make the most of this time, make your customers feel part of your brand and create an experience that leaves a mark.