Trade marketing will define the entire set of channels available to offer the product, that is, which are the most relevant places to find that right consumer, analyzing both the frequency of purchase and the purchasing power of the location of that sales channel.
Achieving the activation of product rotation: the main mission is for a product to reach the store's shelf and be able to leave quickly, and for those products that are stagnant to be sold through promotions and discounts to avoid their loss.
Coordinate promotions
Establish proposals in such a way that you can increase sales
Increase traffic on the shopping site
Develop different promotional material to achieve adequate brand visualization.
Micro Marketing and its importance within Trade Marketing
When we talk about micro marketing we are referring to the set of techniques that are used in the different sales channels with the sole purpose of increasing the purchase of different products.
Micro marketing can include brochures, flyers, cards, banners and israel whatsapp data even tastings. As can be seen, micro marketing achieves the objective of making the brand stand out among the competition.
It is important to mention that the site where the product is located is the place where the greatest influx of customers is found, which is why micro marketing will help the consumer make the final decision about their purchase. This is where the visual part of the brands will influence the customer's decision whether or not to invest in that product.
Carry out optional promotions or offers such as 2x1, 3x2, raffles
Actions that are done in Trade Marketing
Among the ideas to better apply trade marketing on sales sites we have the following:
Apply actions that generate product rotation, that is, place it in certain strategic places outside the shelves to locate the different products that we want to promote. One of the places to place them can be the cash registers.
Reorient the distributor so that prices are more affordable to the public.
Carry out optional promotions or offers such as 2 for 1, 3 for 2, raffles, etc.
Provide product samples either through tastings or as gifts to consumers.
Design incentives such as point cards or contests that require going to the store where the product is located.
Carry out advertising jointly with the distributor.
Collect information from different customers through forms or questionnaires after purchasing the product.
Strengthen the brand's image and identity.
Partner with brands that are complementary. If you sell cakes, you can offer a pack with a soft drink brand as a sponsorship.
Strategy for successful Trade Marketing
It is important to keep in mind that nowadays there is a very high level of competition in the different distribution channels of a product, which is why it is very difficult to reach the final consumer. For this reason, each of the actions behind trade marketing must be very well focused and designed so that they achieve the expected satisfactory results. For this reason, we recommend the following:
Design a very good brand image
Branding will allow us to encourage consumption, which is why our brand must develop different online marketing strategies to achieve positioning and recognition in the sector where the product is developed. With the sole purpose of achieving consumer preference and in order to achieve this, we must properly manage the image of our brand through social media management, email sending and event planning.