What is it? A lead magnet is essentially a trial version of the main product that is offered to the client for free in exchange for their contacts or other target action. The purpose of this tool is to encourage the user to make a purchase of the product to which the lead magnet is attached.
What does it look like? Lead magnets can come in a variety of forms: gifts, useful information, special conditions. It is important to follow the rules for creating such "bait", otherwise buyers will not be interested and there will be no conversions.
The article explains:
Lead Magnet Objectives
Differences between a lead overseas chinese in worldwide data magnet and a tripwire
5 Requirements for a Lead Magnet
Types of Lead Magnets
The Challenges of Lead Magnet Development
Preparing to Create a Lead Magnet
The Structure of an Effective Lead Magnet
Lead magnet design
Lead Magnet Placement Methods
Channels for attracting traffic to a lead magnet
Lead Magnet Options for Different Businesses
Lead Magnet Companion Tools
Mistakes in creating lead magnets
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
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Lead Magnet Objectives
A lead magnet is an indispensable tool for internet marketers. Its purpose is to solve the following issues:
Attracting more leads.
Filter the base at the output in order to focus on the quality of contacts.
Increase conversion.
Increasing loyalty of new consumers.
As a rule, a lead magnet attracts potential customers with one enticing word: “free” . Even if a person has a solid status in society and a stable financial position, he will still be pleased to receive something absolutely free of charge.
This example is analyzed in detail in Dan Ariely's book "Predictably Irrational." The author described an experiment he conducted. The participants were divided into three groups, each of which was offered different options for purchasing goods that differed in price and benefit for the buyer. The first and second groups preferred both options, with different proportions of responses. The third part was offered to take a certificate worth $10 absolutely free, or to buy the same one for $20, paying only $7. Obviously, the second option is more profitable, however, each group member chose the document that does not need to be paid for at all.
Lead magnet
Source: shutterstock.com
If a customer gets the opportunity to buy a product at a significant discount, they are more likely to want to make a purchase. This is the type of lead magnet that online stores most often use.
Obviously, a lead magnet cannot guarantee full conversion to the target action. That is, it is not a fact that the store will receive contact information about a potential client. And this is more of an advantage than a disadvantage, since the business will ultimately receive only those leads who are really interested in purchasing the product. Each store performs the function of collecting a high-quality database, and this is realized due to the lead magnet. It is important to understand that increasing traffic is far from the main goal of the company. It is quite reasonable that there should be fewer leads ready to buy than the database will be overflowing with contacts of those who are not particularly interested in the product.
So, it is high-quality leads that make it possible to increase conversion to purchase.
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Alexander Kuleshov
Alexander Kuleshov
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