CRM: What is it and how does marketing help sales?

[tongfkymm44]

In itself it is just a platform, but well managed and through fluid communication between marketing and sales it will help us increase sales and, therefore, make both departments more "profitable."

The first thing to do is to define the concept of CRM , the acronym for which is Customer Relationship Management , which is the same as managing your relationship with your customers. The concept of CRM has changed over time, with the appearance of software that manages and monitors your relationship with your customers.

Nowadays, when a client has a well-organized and automated CRM, they can say they have “gold”, since with this they will have identified their current and future clients, without having to waste time on users who are not interested in the product/service and who in turn waste time and money. This means that if you segment correctly, through the information that updated diabetes mailing list your CRM gives you , you can easily configure your Buyer Persona , but of course, this is not so easy, in practice it requires good communication between the marketing and sales departments so that the information flows allow the lead generation machine to be lubricated.

If you want to forget about Excel spreadsheets, CRM software is what you need. This type of software boosts your productivity by taking advantage of every interaction with your customers. It also helps you identify and select your best customers and manage marketing campaigns that generate quality opportunities for your sales team.

Obviously, it helps to organize the information shared with employees and standardize processes (purchase orders, invoices, incidents, etc.). By providing the sales team with more quality information, it helps them understand the needs of customers.

CRMs can be divided into three types:
Operational
It primarily helps you manage schedules, track clients, and marketing campaigns, and supports the sales team.


Analytical
As the name suggests, it helps you analyze market trends, customer behavior, loyalty, obtaining new sales opportunities and customer churn rates.

Collaborative
It is characterized by being in charge of the interaction, through different communication channels, between the company and the client. The channels can be: call centers, e-communication, web services.

How to get an effective CRM system:
Define the objective: There will always be employees who reject the CRM methodology because they think it is a waste of time. A well-organized CRM will give you benefits.

Establish which KPIs are relevant to meet objectives: If you are clear about the objectives you want to achieve, you should know what data you need to manage to reach them.