On-site SEO
Posted: Wed Jan 22, 2025 5:13 am
First of all, if you have no idea what I'm going to talk about now, I recommend that you first read our post with 5 tips for creating your corporate blog .
No inbound marketing strategy would be complete without including SEO/SEM which work very well together when done correctly. Search is the ultimate inbound channel because your audience finds your business organically while searching for exactly what your company does.
The combination of content marketing and SEO is perfect, as everything we have already developed from a content perspective directly helps with the search strategy. By developing great targeted content and promoting it, we buy democratic donor email database list will develop natural links and social authority for the domain, which will increase SEO metrics.
And now, the following steps will help you sharpen your focus further:
Keyword research . The idea behind keyword research is simple, what keyword (phrase) would your audience use to search for a business like yours on Google? The first few most obvious keywords will be the basis for further keyword research using Google's free keyword planner tool .
If you want, you can also take a look at this post where we recommend 6 more free tools .
Start by entering a list of the search terms that you think are most important to your audience, then sort these keywords by relevance and search volume. Once you've identified the most important keywords, you can begin optimizing your website pages for those keywords.
On-site changes . This is the area of your SEO strategy that starts to work more like a science than an art. There are a large number of HTML tags that need to be optimized with the keywords you have already chosen. Some of these tags include meta descriptions, H1 tags, and title tags, just to name a few. It is also imperative to optimize the content of the pages you want to rank by adding these keywords.
Here is an SEO checklist so you don't miss anything.
Develop a strategy for your blog . In Esmartia we already explained how to do it in this post and we also told you about the importance of having an editorial calendar for your blog .
Guest blogging and building off-site authority . Once you’ve developed your content strategy and blog, you can begin to expand your reach to external blogs and offer content contributions, as well as begin building relationships within the community.
A great way to do this is to participate on the blogs you'd like to contribute to by commenting on posts, adding to the conversation, and responding to the authors' responses to get them involved as well. This helps build a presence within the community while also developing relationships with existing authors on the blogs you'd like to contribute to.
Paid search (SEM) . In addition to the organic search strategy, it is often important to implement paid search strategies, especially when looking for shorter-term results to boost the campaign. We will attract our buyer personas by purchasing traffic for the keywords by which we want our target audience to find us.
If you want to know more about content marketing, here is a little more information:
Content marketing, what is it?
No inbound marketing strategy would be complete without including SEO/SEM which work very well together when done correctly. Search is the ultimate inbound channel because your audience finds your business organically while searching for exactly what your company does.
The combination of content marketing and SEO is perfect, as everything we have already developed from a content perspective directly helps with the search strategy. By developing great targeted content and promoting it, we buy democratic donor email database list will develop natural links and social authority for the domain, which will increase SEO metrics.
And now, the following steps will help you sharpen your focus further:
Keyword research . The idea behind keyword research is simple, what keyword (phrase) would your audience use to search for a business like yours on Google? The first few most obvious keywords will be the basis for further keyword research using Google's free keyword planner tool .
If you want, you can also take a look at this post where we recommend 6 more free tools .
Start by entering a list of the search terms that you think are most important to your audience, then sort these keywords by relevance and search volume. Once you've identified the most important keywords, you can begin optimizing your website pages for those keywords.
On-site changes . This is the area of your SEO strategy that starts to work more like a science than an art. There are a large number of HTML tags that need to be optimized with the keywords you have already chosen. Some of these tags include meta descriptions, H1 tags, and title tags, just to name a few. It is also imperative to optimize the content of the pages you want to rank by adding these keywords.
Here is an SEO checklist so you don't miss anything.
Develop a strategy for your blog . In Esmartia we already explained how to do it in this post and we also told you about the importance of having an editorial calendar for your blog .
Guest blogging and building off-site authority . Once you’ve developed your content strategy and blog, you can begin to expand your reach to external blogs and offer content contributions, as well as begin building relationships within the community.
A great way to do this is to participate on the blogs you'd like to contribute to by commenting on posts, adding to the conversation, and responding to the authors' responses to get them involved as well. This helps build a presence within the community while also developing relationships with existing authors on the blogs you'd like to contribute to.
Paid search (SEM) . In addition to the organic search strategy, it is often important to implement paid search strategies, especially when looking for shorter-term results to boost the campaign. We will attract our buyer personas by purchasing traffic for the keywords by which we want our target audience to find us.
If you want to know more about content marketing, here is a little more information:
Content marketing, what is it?