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Fast-forward to present day and all major social networks have bio links.

Posted: Wed Jan 22, 2025 5:13 am
by phonenumber
The phrase “link in bio” was a common call-to-action on azerbaijan b2b leads Instagram circa 2016 as the platform doesn’t allow links in individual posts. Accounts would instead direct followers to their bio links.

Some platforms like TikTok, Pinterest and Twitter (now X) offer a single URL for your profile.

roc link in bio example
Meanwhile, Facebook and YouTube allow multiple bio links to point people to. Instagram actually began offering accounts up to five bio links as of 2023 but this isn’t a universal feature.

Singular bio links can feel limiting. This led to a boom of bio link tools to promote multiple URLs and serve as a landing page for your social profiles. Check out this link in bio example on Instagram:

spanx link in bio example 1
And when we tap through, we’re directed to a list of the brands social profiles, promotions and storefront aggregated by Linktree.

spanx link in bio example 2
Why your link in bio is important
We get it. It’s just one link.

With so many moving pieces of your social presence, it’s easy to overlook your link in bio.

The reality, though? Bio links are a surprisingly powerful tool for brands. From learning about your customers to fine-tuning your promotions, here’s why bio links deserve your full attention.