Let us give you a motivating factor to use Google Ads right away. More than 90% of online shoppers say that Google Ads have an impact on their purchasing choices.
Plus, since most people using the internet today do so on mobile devices, Google Ads are the primary source of 95% of all PPC clicks from mobile users. These elements should persuade a business to use Google Ads on its own.
To use Google Ads effectively, you need to understand what they are and why they are important. So let’s get started.
What are Google Ads?
Google launched its advertising platform, Google Ads, in 2000. Since then, it has had several different names, including AdSense and Google Clicks. Today, however, all of these services are known as Google Ads.
The main goal of Google Ads is to promote paid ads, services, and products on other SERP pages. In many cases, paid ads will be displayed above other SERP results.
As you can see, the URL button has estonia whatsapp data the word “Ad” next to it, indicating that it is a paid advertisement. You will perceive it this way.
How do Google Ads work?
Google Ads rely more on keyword intent than the actual keyword. If a product contains the keyword “lawn mower,” for example, Google’s targeted search intent might be something like “best lawn mower near me.”
This shows that Google takes local SEO factors into account when showing these ads to potential customers. You can be sure that this platform is more familiar with your audience than you are because Google controls and manages everything on the SERP.
So how does it all work and when do you know how to make your ad stand out from the competition?
Classification announcement.
Your ad rank is based on the quality score that a search engine crawler gives you. This depends on how relevant your keywords are and how effective your call to action (CTA) is within your content. Finally, user experience levels on your website pages are also taken into account.
Ad placement.
Location is the second most crucial element in Google Ads. It would give the user the right options if someone were to search for something “near me” like “lawn mowers near me”. So it would show the results correctly if the user is in New York.
AdWords.
An essential step in the SEO process is keyword research. But Google Ads also uses it in the same way. Make sure you use the right keywords before running your ads with Google Ads Management.
Metadata and content owners.
Metadata and content headlines are important factors in SERP rankings. However, their importance in Google Ads is even greater. Considering that when displaying them in SERPs, Google takes them into account.
Extensions for ads
Another Google tool, ad extensions, can help your target customer search for convenient related services. If your website, for example, offers car repair services, the car parts section will be displayed here.
7 Reasons to Use Google Ads for Better Online Marketing
One of the reasons why you should consider including Google Ads in your arsenal is the fact that 35% of targeted customers who search for a product on Google purchase it within the next 5 days.