Selecting the time of the event
Posted: Wed Jan 22, 2025 5:02 am
If the promotion lasts more than a week, attention to the offer will gradually decrease. As a rule, the peak of sales occurs in the first 2 days. Be sure to include the last Friday of November, the following Monday (the so-called "Cyber Monday"), and decide for yourself about the rest of the period.
If your target market is located in another hemisphere, make adjustments for time zones.
Read also!
"Sales Triggers That Have Never Failed"
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Defining the target audience
You need to identify your clients and customize your sales offer based on their specific needs.
This is necessary to maintain job seekers database the loyalty of those customers who purchased the product before the promotion started, having paid for it in full. The following segments of the target audience (TA) are distinguished:
new clients;
regular consumers;
web clients who have an active subscription;
former consumers who are no longer involved with the service;
mobile application users;
smartphone software clients that have a subscription, etc.
Target audience for creating a content plan
Web and mobile app clients are mentioned separately because the cost of native subscriptions serviced by Apple may fluctuate in iOS apps. That is, the subscription price in iOS may differ slightly from the figures you set in the web. Taking this into account, you can adjust the wording in your offers. The phrases “Discounts up to 40%” and “Discounts 40%” do not mean the same thing, and an attentive client will notice this.
Calculation of the preparation and implementation plan
When creating a calendar scheme, you need to take into account the capabilities of the development teams, the previously created vacation schedule, the tasks that the groups already have and their deadlines - the success of your project depends on every detail. Taking into account all of the above, you can adjust the complexity of the USP and the formulation of the proposal.
It is recommended to build a plan from the end, that is, from the date when users should get access to the published offer. Having calculated the time, determine when the release should be transferred to testing, how much time will be needed to develop the offer, design, copywriting, etc. It will also take time to update applications in the AppStore or Google Play; and keep in mind that errors and failures will definitely appear that will require adjustments.
If your target market is located in another hemisphere, make adjustments for time zones.
Read also!
"Sales Triggers That Have Never Failed"
Read more
Defining the target audience
You need to identify your clients and customize your sales offer based on their specific needs.
This is necessary to maintain job seekers database the loyalty of those customers who purchased the product before the promotion started, having paid for it in full. The following segments of the target audience (TA) are distinguished:
new clients;
regular consumers;
web clients who have an active subscription;
former consumers who are no longer involved with the service;
mobile application users;
smartphone software clients that have a subscription, etc.
Target audience for creating a content plan
Web and mobile app clients are mentioned separately because the cost of native subscriptions serviced by Apple may fluctuate in iOS apps. That is, the subscription price in iOS may differ slightly from the figures you set in the web. Taking this into account, you can adjust the wording in your offers. The phrases “Discounts up to 40%” and “Discounts 40%” do not mean the same thing, and an attentive client will notice this.
Calculation of the preparation and implementation plan
When creating a calendar scheme, you need to take into account the capabilities of the development teams, the previously created vacation schedule, the tasks that the groups already have and their deadlines - the success of your project depends on every detail. Taking into account all of the above, you can adjust the complexity of the USP and the formulation of the proposal.
It is recommended to build a plan from the end, that is, from the date when users should get access to the published offer. Having calculated the time, determine when the release should be transferred to testing, how much time will be needed to develop the offer, design, copywriting, etc. It will also take time to update applications in the AppStore or Google Play; and keep in mind that errors and failures will definitely appear that will require adjustments.