How to check advertising for integrity and other parameters
Posted: Wed Jan 22, 2025 4:46 am
It is impossible to develop a universal algorithm for composing an advertising text, after the release of which you will not be checked by the FAS, but we can give several tips on how to avoid such trouble.
Make an analysis of the laws relevant to your business area h3
In addition to general rules (for example, it is forbidden to advertise violence), there are always special industry-specific rules.
Examples of requirements and justification:
What is prohibited Legislative document
Using PR tools, to form an opinion architect database about the need to own a specific product among minors, and also to force them to demand that their parents buy something Art. 6 of the Federal Law "On Advertising"
Promote prohibited services and goods (narcotics, tobacco mixtures, alcohol, weapons, artificial abortions, etc.) Art. 7 and 21 of the Federal Law "On Advertising"
Failure to comply with restrictions on PR types of products and services: medicines, alcohol, gambling, services: medical, financial, etc. Art. 21, 24, 27, 28 of the Federal Law "On Advertising"
Use erotic advertising materials or “scary” PR aimed at children, displayed where they are (near schools, etc.) Law "On the Protection of Children" No. 436-FZ
You can view examples of unfair financial or any other advertising in the area you are interested in using the FAS database. All controversial PR and decisions made on the issue we are considering are published here. It will take you up to 10 minutes to find the example you need.
Make an analysis of the explanations provided by the FAS
The service publishes letters with answers to the most common questions from business representatives. Such materials do not have legislative force, but they can be used to understand the logic of the FAS's actions.
Examples of letters about advertising in various areas of business:
Region Letters
Smoking Advertising: electronic cigarettes, tobacco; ban on their PR, social PR of tobacco ban
Treatment Advertising of treatment methods, prevention, diagnostics, sales of dietary supplements
Alcohol Alcohol in print media, requirements for its advertising, its PR on airplanes on international flights, PR of non-alcoholic beer
Finance Advertising of financial services, liability for violation of the law
Various topics PR of occult services, social advertising, PR on the Internet, PR of shared construction
Monitor the reaction of professionals in your niche. For example, advertising materials that play on relationships between partners or women's characteristics should be analyzed for the reaction of feminist communities. In case of an overly strong reaction, such PR should not be shown.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Make an analysis of the laws relevant to your business area h3
In addition to general rules (for example, it is forbidden to advertise violence), there are always special industry-specific rules.
Examples of requirements and justification:
What is prohibited Legislative document
Using PR tools, to form an opinion architect database about the need to own a specific product among minors, and also to force them to demand that their parents buy something Art. 6 of the Federal Law "On Advertising"
Promote prohibited services and goods (narcotics, tobacco mixtures, alcohol, weapons, artificial abortions, etc.) Art. 7 and 21 of the Federal Law "On Advertising"
Failure to comply with restrictions on PR types of products and services: medicines, alcohol, gambling, services: medical, financial, etc. Art. 21, 24, 27, 28 of the Federal Law "On Advertising"
Use erotic advertising materials or “scary” PR aimed at children, displayed where they are (near schools, etc.) Law "On the Protection of Children" No. 436-FZ
You can view examples of unfair financial or any other advertising in the area you are interested in using the FAS database. All controversial PR and decisions made on the issue we are considering are published here. It will take you up to 10 minutes to find the example you need.
Make an analysis of the explanations provided by the FAS
The service publishes letters with answers to the most common questions from business representatives. Such materials do not have legislative force, but they can be used to understand the logic of the FAS's actions.
Examples of letters about advertising in various areas of business:
Region Letters
Smoking Advertising: electronic cigarettes, tobacco; ban on their PR, social PR of tobacco ban
Treatment Advertising of treatment methods, prevention, diagnostics, sales of dietary supplements
Alcohol Alcohol in print media, requirements for its advertising, its PR on airplanes on international flights, PR of non-alcoholic beer
Finance Advertising of financial services, liability for violation of the law
Various topics PR of occult services, social advertising, PR on the Internet, PR of shared construction
Monitor the reaction of professionals in your niche. For example, advertising materials that play on relationships between partners or women's characteristics should be analyzed for the reaction of feminist communities. In case of an overly strong reaction, such PR should not be shown.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site: