Get influencers marketing

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Influencers seem to be the best kept secret that everyone is talking about when it comes to fintech marketing techniques. However, very few financial companies are leveraging the potential of using social media influencers to market and promote their product.

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Influencers are unique because they already have the attention and fan base that businesses desperately need to gain exposure to the product they are promoting. With countless social stars available on YouTube, Twitter, Instagram, and Facebook with millions of viewers available, it is a great strategy to instantly generate product awareness.

Our advice is simple: carefully select influencers that fit the approach you buy cell phone number list are trying to take with those that accurately reflect the image you want to portray. Most influencers operate with lifestyle in mind, so look for those with a lifestyle that matches the brand you are trying to promote.

While some marketers value the total number of followers an influencer has, you should also consider the quality of the influencers you’re working with. Many micro-influencers have fewer followers, but are incredibly more engaged. And in marketing, you want quality over quantity.

Bottom line: Influencers are great for these businesses.

But you need to think carefully about how to leverage the right resources at the right time. Make sure you target a variety of niches across different platforms to make the most of all the influencers available in the market.

The video is currently unrivaled
Last but not least, let’s talk about the power of video. Video is unrivaled and when it comes to fintech marketing, it’s no different at all.

Videos are one of the authentic forms of content where the consumer's focus is completely directed and concentrated on the media in front of them. And that's a very powerful marketing tool.

Our advice? Create video content about your product, for example to show how it works. You could also build on the above strategy and work with influencers to create video content.

As we head into 2021, your company should be a media company first and a fintech company second. That is by far the best way to generate awareness about your product.

Summary
Marketing is hard. We can all agree on that and in many ways, marketing in the fintech space is even harder.

Financial services are pretty boring things, but they're part of our daily lives. In other words, dealing with personal finances is something we all have to do. But let's be clear: no one is going to come up to you with a big smile and shout, "Oh my gosh, I had an amazing experience today opening a new savings account!"

That being said, while fintech is boring, it doesn’t mean your marketing style has to be too. As we discussed in this post, there are plenty of cool things you can do that will make your fintech and your marketing efforts absolutely successful.

Simply put, if you take advantage of these amazing strategies, you will see improved results and ROI from your marketing campaigns.