Gather valuable competitive intelligence

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Being customer-centric means being the best choice fo jamaica b2b leads r your customer. To truly be the best, you have to keep an eye on what your competition is doing. In almost every category, consumers have more options than ever before. And as prices rise across sectors, you can expect more customers to explore those options. Don’t take long-term loyalty for granted.

Keep tabs on your competitors through targeted social monitoring and listening, tracking your wins against competitors in your CRM and working with your sales team to hear what prospects are saying about them. Are there common complaints or negative feedback a competitor’s customer base is vocal about on social? Use that insight to develop messaging that explains how your brand fills that gap or does things differently.

A preview of Sprout Social's Competitive Analysis dashboard that demonstrates how three competitors compare in share of voice, impressions, engagements and sentiment.
Sprout users can take advantage of Competitor Post Reports for Facebook, Instagram and X (formerly Twitter) to pull content insights on a regular basis. With Sprout Listening, you can dig even deeper into message volume and sentiment trends across your competitive set.

Putting customers at the center of your marketing strategy isn’t a radical approach—but it can have a radical impact on your business.