What is an Account Manager
Posted: Wed Jan 22, 2025 4:19 am
An Account Manager or Account Executive is a professional who is in charge of managing the most important accounts of a company. In turn, he or she has the role of looking after the relations between the company and the clients: he or she has direct contact with them and must ensure that they are satisfied with what the company offers them.
The Account Manager is responsible for ensuring that consumers are satisfied with the service, product or service, and that they continue to be part of the client portfolio.
The Account Executive has the challenge of ensuring that the user experience is truly positive, in order to increase trust and loyalty towards the brand.
Responsibilities
Account managers must foster good relationships with clients. colombia whatsapp number database To do this, there are a few actions that must be taken. Below, find out what responsibilities an Account Manager has .
Be the link between the client and the different departments of the company. He/she must be the transmitter of information and the one who guarantees that everything is carried out in a precise and timely manner.
Informing customers of other services and actions. It is their role to offer new alternatives for the needs of consumers.
Monitoring the client's budget. This involves explaining costs in detail and negotiating new terms if necessary.
Stay up to date with changes, trends and competitor actions.
Train junior employees on how to provide good account service.
Skills
To meet all of the above responsibilities, it is necessary to have a number of skills and competencies. If you are an Account Executive, you must have the following capabilities:
Working with multiple tasks.
Attend to the details.
Show empathy and emotional intelligence.
Listen carefully.
Prepare yourself to negotiate.
Solve problems.
Think strategically.
Other characteristics that are essential to being a good account manager, as this figure is also known, are the following:
Encourage collaboration between different areas of the company . Key accounts usually consume a wide variety of products and services. If the manager takes this into account, he or she can work together with different areas to improve offers and adapt them to their requirements.
Possess verbal and writing skills . An Account Executive will be required to send messages, texts and emails to their clients. It is essential that they have good writing skills and can convey their ideas clearly, both in a face-to-face meeting and virtually.
The Account Executive is responsible for maintaining the relationships between the company and its clients.
Relations
The Account Manager is responsible for taking over from the sales team, which is the first to contact potential customers. He or she must also ensure the loyalty of people who already use a company product or service. He or she must be a specialist in the product or service , as he or she will have to answer questions about operation, installation, advantages, defects, etc. He or she must be proactive and provide customers with all the information about possible changes (updates, maintenance, interruptions, etc.).
The Account Manager is responsible for ensuring that consumers are satisfied with the service, product or service, and that they continue to be part of the client portfolio.
The Account Executive has the challenge of ensuring that the user experience is truly positive, in order to increase trust and loyalty towards the brand.
Responsibilities
Account managers must foster good relationships with clients. colombia whatsapp number database To do this, there are a few actions that must be taken. Below, find out what responsibilities an Account Manager has .
Be the link between the client and the different departments of the company. He/she must be the transmitter of information and the one who guarantees that everything is carried out in a precise and timely manner.
Informing customers of other services and actions. It is their role to offer new alternatives for the needs of consumers.
Monitoring the client's budget. This involves explaining costs in detail and negotiating new terms if necessary.
Stay up to date with changes, trends and competitor actions.
Train junior employees on how to provide good account service.
Skills
To meet all of the above responsibilities, it is necessary to have a number of skills and competencies. If you are an Account Executive, you must have the following capabilities:
Working with multiple tasks.
Attend to the details.
Show empathy and emotional intelligence.
Listen carefully.
Prepare yourself to negotiate.
Solve problems.
Think strategically.
Other characteristics that are essential to being a good account manager, as this figure is also known, are the following:
Encourage collaboration between different areas of the company . Key accounts usually consume a wide variety of products and services. If the manager takes this into account, he or she can work together with different areas to improve offers and adapt them to their requirements.
Possess verbal and writing skills . An Account Executive will be required to send messages, texts and emails to their clients. It is essential that they have good writing skills and can convey their ideas clearly, both in a face-to-face meeting and virtually.
The Account Executive is responsible for maintaining the relationships between the company and its clients.
Relations
The Account Manager is responsible for taking over from the sales team, which is the first to contact potential customers. He or she must also ensure the loyalty of people who already use a company product or service. He or she must be a specialist in the product or service , as he or she will have to answer questions about operation, installation, advantages, defects, etc. He or she must be proactive and provide customers with all the information about possible changes (updates, maintenance, interruptions, etc.).