Backlink Audit strategy

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Although the details surrounding them may have changed over the years, backlinks have always been a fundamental part of SEO.

An SEO link audit or backlink audit analyzes a website’s link profile to determine its quality – do they have good or bad links pointing to the site? As with an SEO content audit, performing a link audit can help you uncover gaps and opportunities for your link building strategies. Most importantly, performing regular audits can be a safety precaution to avoid Penguin penalties and remove spammy links to the site.

Backlink audits also provide insight into your competitors. Some tools can show you how many referring domains a specific site has, which you can use to develop your link acquisition strategy. For example, you might want to motorcycle owner email lists build links to high-DA referring domains that appeared on a competitor's website.

Local SEO Audit

Local SEO is an often-forgotten subsection of SEO, but it forms a huge part of the industry. For traditional and service-based businesses, it has become essential to being able to be a part of the Google world we now live in.

The scope of what local SEO audits cover varies, but most fall into one of two categories:

An audit conducted for a business for example marketing to a local audience. This audit would often incorporate all SEO areas relevant to that business.
An audit conducted for a business that does not primarily focus on “local” but does cater to local audiences. For example, a local SEO audit for a grocery chain would focus only on factors that are considered specifically relevant to local SEO rankings.
At the heart of most local audits is a company's Google My Business page, followed by links, citations, and reviews.

SEO audit Google my business

SEO Competitor Audit

This is another audit that often tends to be merged with other work, but is sometimes performed as a stand-alone action.

Essentially, it involves analyzing the competitive landscape. But this landscape may not be as straightforward as you first think. We will try to approach it from two angles:

Business Competitors – Most businesses probably have a good idea of ​​who their main competitors are (or at least think they do). These will tend to be very similar to their business and will be in direct and obvious competition.

Search Term Competitors – Some businesses never think beyond their direct business competitors. But in reality, it’s often completely different websites they’re competing with in the SERPs. The website ranking above you for your target search terms may not even sell the same products as you. They may not even sell anything! But if they’re competing for the top search engine rankings you need, then they’re potentially more important than you think.

A competitor audit (or 'competitor analysis') looks at who your competitor is, what they are doing well, what they are not doing so well and what you can learn from this (and what further actions can be taken).

One of the results of a competitor SEO audit is usually some form of benchmarking that can be used to monitor performance in the future.

SEO Audit on Mobile

For years, mobile was considered the next big thing in SEO and audits to ensure compatibility were all the rage.

With the rapid rise in mobile usage, Google in turn increased its emphasis on the need for websites to be mobile-friendly. The importance of mobile for SEO has become increasingly integrated into the core of Google’s ranking considerations until in March 2020 they made a pretty clear statement:

"Starting in September 2020, we will prioritize mobile-first indexing for all websites."

mobile seo audit

With Google's mobile-first approach, parity between mobile and desktop is key. Basically, if something doesn't work or isn't visible on mobile, Google won't consider it (generally). If your mobile site is a stripped-down version of your desktop site, then it's that stripped-down version that Google will index.