The Stages of the Sales Funnel

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The second thing you should consider is that at each stage of the Sales Funnel you must offer valuable content that allows you to connect with your users: from attraction to the final sale.

For example:

TOFU Stage: Your marketing and content creation strategy should be geared towards attracting the user . That is, your client should be attracted by your blog posts, keywords, social media campaigns, landing pages and generally free content that allows them to learn more about you and the value of your proposition.
MOFU Stage: In this phase, you will observe the audience's interest in continuing brazil whatsapp number database along the path you have laid out for them. To do this, you must offer more elaborate content with greater depth for your Buyer Persona . You can offer a Webinar, an eBook, a whitepaper, or a case study.
BOFU Stage: This is where the sale is closed and the user becomes a customer , so to continue “the conversation” and get closer to them, you can use newsletters or email campaigns through Mailchimp, discounts or invitations to sample the product.
Lastly, you should not forget the numbers and the conversion rate. This will allow you to measure the impact your Sales Funnel has had and you will be able to monitor the results.