Types of market niche

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To reach your niche market, you can look at different aspects:

Age groups
Although it is a very general segmentation, it can sometimes help us to find a common need for that type of audience. For example, someone detected that elderly people have difficulty getting up from the sofa and designed armchairs with a seat that can be raised to facilitate the process.

Gender groups
Finding your niche market

The same can be applied to gender. Niche: women who want to take care of at&t email database themselves but don't feel comfortable in a mixed-gender gym. Solution: women-only gyms.

Income groups
In this case, we would be focusing our attention on the income of a certain population group. Ikea is a great example in this case, as it focuses all its efforts on helping people with modest incomes to furnish their homes without having to take out a loan.

Occupation
The profession is one of the most common niches of specialization. Thus, we can find job search platforms focused on a sector or specific professions such as 'Turijobs', which is dedicated to the world of tourism and hospitality.

Values
We could say that this is a type of niche that is booming, because, generally, we consume more and more consciously and in line with our values. Whether it is to take care of the environment, protect animal rights or defend a position in a specific situation. In addition, it is a very interesting type of segmentation because, by sharing an ideology, customers identify with the brand and are much more loyal to it. One example of this is Pepephone, which, among many others, defends the value of honesty with customers tooth and nail.

Lifestyle
You can also leverage people's lifestyles. That is, you can focus on runners, yoga practitioners, gamers or Lindy Hop dancers. They all share interests and, probably, consumption habits within the field that unites them. You could become the official supplier of everything that entails that universe.

Needs
Need-based niches often arise, as the name suggests, from an unmet need. This is the case with Nomadface's extreme sun protection cream, which comes in a format that allows climbers and high-mountain athletes to protect themselves without having to get their hands dirty or take off their gloves. This type of niche is the one that requires the most innovation.

Moment of consumption
Another option is to focus on the moment of consumption. Like churrerías or food trucks that are located at the doors of a nightclub or concert. Their niche would be hungry young people who can't find anywhere to buy food in the early hours of the morning.

As you can see, there are many options to differentiate yourself. And, if necessary, you can also combine several of them.