Discord Marketing Strategy

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Now that you know Discord, you've learned how to sign up and join servers, and you've even discovered how to create your own, it's time to understand the opportunities this platform can bring to your marketing strategy and how to incorporate it effectively.

First of all, it is essential to know that Discord is especially recommended for reaching a young audience, as this demographic is the most active on the platform, especially in the gaming field. If your company is in this sector and targets this audience, Discord is a tool you should consider immediately. Even if your business is located in a different niche, we encourage you to explore the possibilities offered by this platform to establish closer, special and exclusive connections with your loyal customers.

So, how can you use Discord in your marketing strategy? Here are some ideas:

Exclusive Channels: Create exclusive channels or servers to announce promotions or discounts to your audience before the general public.

Shared Community: Open channels or servers as community spaces where you can share exclusive or unpublished content with members who want to be part of it.

Internal Communication: Use Discord in a similar way to Slack to facilitate communication between internal teams, as it offers all the necessary functionalities to do so.

B2B Communication: If your company is engaged in B2B, you can also use Discord to interact with your business customers.

Custom Bots: Take advantage of the ability to incorporate bots that automatically perform various actions in chats. These bots can moderate, set rules, welcome, answer frequently asked questions, send reminders, perform searches, or provide accurate information on specific topics, among many other functions.

As you can see, Discord is a platform that is on par with Slack in terms of functionality. ceo email database Even though it is not as widely used in business environments as Slack, it offers a set of significant advantages in terms of communication with customers, as it is geared more towards users than towards organizations. This makes it an extremely interesting and useful tool that can effectively complement and enrich your marketing strategy.

Examples of Brands Using Discord in Their Marketing Strategy
Gucci
What is Discord and what is it for?As part of its NFT-related strategy, the renowned Italian fashion brand has created its own Discord server. They shared the invitation via their Twitter channel and offered incentives for the first 200,000 members to join. These benefits included special roles and access to NFT-focused servers.

Domino's Pizza
What is Discord and what is it for?The famous pizza chain has also ventured into the world of Discord by establishing its own server. In this space, they share valuable content and topics related to the video game sector, taking advantage of the close relationship between young audiences, pizzas and games. Domino's intends to encourage interactions between chat members to further position its brand in the minds of its audience. To date, the Domino's community on the platform has hundreds of thousands of followers.

Saint Michael
What is Discord and what is it for?The well-known beer brand created its own Discord server with the aim of building a solid community and gaining visibility for the "Beer Jam", a digital event aimed at video game developers. This channel was essential to maintain direct contact with all the teams participating in the event and to communicate relevant information related to the evening. Today, the server is still active and has thousands of followers.