How do we collect all this information?
Posted: Sun Dec 22, 2024 6:03 am
To do this, it is ideal to make a list of each of the tasks that are part of your role and what decisions you make at what time, at a functional level but also socially and even emotionally. At which of these moments does our product come in and in what way? It is key to be clear about this in order to communicate our value proposition more assertively.
Because in the end, it turns out that our customers are not buying products, they are acquiring solutions that solve their problems.
Pain Points and Gain Points
It is also important to investigate the pain points, worries, concerns, stress, anxiety country area code philippines and discomfort that may arise during the purchasing process and when using your product (or the competitor's product).
It is also important to know which points generate joy for your client - in relation to your solution - in order to identify how to maximize these moments.
With in-depth interviews and surveys.
It is necessary to conduct in-depth surveys and interviews from time to time, both with current clients and with potential prospects, to validate the information collected using the above tools, investigate emotions and obtain new data.
Surveys should be short and the questions should be very well defined so that each answer really contributes to achieving the objectives of our research on the ideal client.
It is also important to choose a platform whose user experience is intuitive and very easy to use from mobile devices as well as on desktop (we like to use Typeform, but Google Form also works quite well).
For interviews, it is best to start with those clients closest to our organization, those who are “a WhatsApp” away and who generate the most value for our company.
With them we can have a more relaxed conversation in this initial exploration stage and with their information, we can structure a more concise interview to apply to those clients with whom we do not have as much confidence.
What impact can this knowledge of the ideal client have on our business?
These tools will undoubtedly help us determine which profiles generate the most value for our business, by cross-referencing the information collected with business data.
In addition, we will be able to improve our communication processes in the commercial relationship and create more attractive and effective campaigns, in which we generate greater value and differentiate ourselves from our competitors by knowing in depth what the real needs of our clients are and how we make their daily lives easier.
Because in the end, it turns out that our customers are not buying products, they are acquiring solutions that solve their problems.
Pain Points and Gain Points
It is also important to investigate the pain points, worries, concerns, stress, anxiety country area code philippines and discomfort that may arise during the purchasing process and when using your product (or the competitor's product).
It is also important to know which points generate joy for your client - in relation to your solution - in order to identify how to maximize these moments.
With in-depth interviews and surveys.
It is necessary to conduct in-depth surveys and interviews from time to time, both with current clients and with potential prospects, to validate the information collected using the above tools, investigate emotions and obtain new data.
Surveys should be short and the questions should be very well defined so that each answer really contributes to achieving the objectives of our research on the ideal client.
It is also important to choose a platform whose user experience is intuitive and very easy to use from mobile devices as well as on desktop (we like to use Typeform, but Google Form also works quite well).
For interviews, it is best to start with those clients closest to our organization, those who are “a WhatsApp” away and who generate the most value for our company.
With them we can have a more relaxed conversation in this initial exploration stage and with their information, we can structure a more concise interview to apply to those clients with whom we do not have as much confidence.
What impact can this knowledge of the ideal client have on our business?
These tools will undoubtedly help us determine which profiles generate the most value for our business, by cross-referencing the information collected with business data.
In addition, we will be able to improve our communication processes in the commercial relationship and create more attractive and effective campaigns, in which we generate greater value and differentiate ourselves from our competitors by knowing in depth what the real needs of our clients are and how we make their daily lives easier.