Start asking yourself questions like:

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Even in the midst of the platform’s evolution, you antigua and barbuda b2b leads can find stability and success if you ground your strategy in data. Use the 40 Twitter stats we shared in this article to refine your tactics to better resonate with your target audience.


Is my target audience using X more or less than I anticipated?
What does my target audience use X for?
What is my brand’s return on paid investment on the platform?
Am I reaching my audience at the best time?
Is my company’s X customer service workflow meeting expectations?
Use your answers to guide your company’s approach to the platform in 2024, and watch your presence take off. Keep iterating on your strategy with the latest tools and features to best use Twitter for business.


Instagram is synonymous with visual content and storytelling. But not every story your brand wants to tell fits under the same umbrella. For brands with multiple product lines, diverse target audiences, or numerous locations, understanding how to manage multiple Instagram accounts is a way to market more effectively.

When done successfully, it can help you strengthen your relationship with specific audiences, grow your following in new markets and create multiple narratives for your brand that all help you meet or exceed your goals.

From the technical management of multiple accounts to creating an Instagram strategy for each profile, let’s go over strategic ways to manage multiple Instagram accounts for one brand.