Lightboxes and light boxes are the most common among all the variety of outdoor signs. Their popularity is explained by their affordable price and durability. The product can be monolithic or consist of individual luminous elements (letters). Thanks to the internal LED backlight, the inscription always looks bright and noticeable. Lightboxes are easy to use, easy and quick to install, and with proper care can serve for a long time without losing their visual and technical characteristics.
Illuminated volumetric letters.
Separately located volumetric top benefits of using fusion database light elements look brighter and more solid than a lightbox, therefore the cost of such a sign is higher. The design is clearly visible even from a long distance, while it uses backlighting with minimal energy consumption. The product is resistant to sunlight, precipitation, wind. This type of sign is suitable for a beauty salon located in the central part of the city.
The material used to make the letters is acrylic or polyvinyl chloride. The front and side parts of the box are made of milky acrylic glass, which has good light diffusion. LED modules are installed inside the box. With proper illumination, the illumination is uniform.
The sign, consisting of three-dimensional letters, looks impressive and bright, so even from afar it attracts the attention of future visitors to the beauty salon.
Metal letters.
Graphic and decorative elements made of high-quality stainless steel withstand external influences well. You can choose any color (or combination) for the inscription, since the material is easy to paint. Obviously, metal is more practical and durable, resistant to mechanical and climatic influences.
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The letters can be supplemented with contour LED lighting, which allows you to implement almost any design idea. An advertising sign for a beauty salon can combine different production technologies, since metal is easy to process, changes, acquiring the desired shapes and shades.
Non-illuminated signs.
This type of outdoor structures, which also includes banners, stretch marks, plastic and metal signs, pseudo-volumetric letters, is considered the most economical.
Most often, thin sheets of galvanized iron or plastic (with a metal frame) are used to produce non-illuminated signs. They do not have built-in LED modules, only external lighting is used, the light source is floodlights mounted on brackets.
Signs without internal illumination are often used to display information about the company's name and profile, working hours, address, etc. Such signs are rarely mounted on the outside of a building, but are mostly installed indoors.
An advertising sign is needed for several reasons. It lets people know that there is a beauty salon in the building, and it also attracts the attention of passersby, making them want to become a client of this particular establishment, which stimulates sales.
The strategy of any advertising depends on the characteristics and interests of the target audience. Pragmatic men perceive information well with a short and concise presentation. Sensual representatives of the fair sex are guided by emotions in most cases, so for them, not only the content, but also the form is important.
Considering the above, we can conclude that the design of a sign for a beauty salon should be stylish and modern. Do not go to extremes, choosing a too gloomy color or, conversely, a wild acidic color combination. It is worth thinking carefully before deciding that your establishment will be niche, for example, focused only on young people. In such a case, you risk losing an important category of potential clients - adult family ladies, who are often wealthier than young girls. The outdoor sign should attract all possible visitors, regardless of their gender and age.
Let's consider options for outdoor signs for beauty salons:
The most economical and optimal option would be a light box - it looks bright and noticeable even in the dark, while it is inexpensive and does not require additional operating costs.
For hairdressing and manicure studios of the middle class, a lightbox made of plexiglass is suitable. It looks stylish, neat, and does not remain unnoticed even at dusk.
A beauty salon that is aimed at wealthy ladies and business ladies should have a signboard that matches. An establishment of this level should not skimp even on small things. The best solution would be a panel with three-dimensional light letters. It is important to remember that for such companies it is unacceptable to have advertising stands or promoters with leaflets near the entrance. Therefore, the entire burden of attracting attention falls on the external structure.