Organic search engine positioning
Posted: Sun Dec 22, 2024 6:02 am
All marketplaces are very well positioned in search engines because they invest a lot of resources in it and in advertising, so you can stop worrying about the platform's SEO.
Cross-selling with other brands
By being on the same platform as a multitude of brands that offer complementary products to yours, when someone searches for something complementary to what you offer, your brand will appear as a related product.
For example, if you sell children's shoes, when someone searches for children's clothing, your products will appear as related in their search, as well as other products that may also be complementary, benefiting all buyers from cross-selling.
Comments and ratings
Marketplaces, having a large volume of visits, also tend to email database lists poland have a higher volume of comments and ratings, which generates more confidence among new customers when purchasing a product they have never purchased before.
Disadvantages of selling on a marketplace
Reduction of sales margins
It reduces the sales margin of the products and services you offer, since the marketplace takes a commission on the sales you make and/or a monthly fee.
Outsourcing costs
Fixed costs will increase if you subcontract the management of storing the merchandise, delivery times and returns (marketplaces have competitive agreements with courier companies).
Delay in payments
The marketplace receives the payment for the product at the exact moment the customer makes payment, but does not pay the seller the amount until weeks or even months later.
Cross-selling with other brands
By being on the same platform as a multitude of brands that offer complementary products to yours, when someone searches for something complementary to what you offer, your brand will appear as a related product.
For example, if you sell children's shoes, when someone searches for children's clothing, your products will appear as related in their search, as well as other products that may also be complementary, benefiting all buyers from cross-selling.
Comments and ratings
Marketplaces, having a large volume of visits, also tend to email database lists poland have a higher volume of comments and ratings, which generates more confidence among new customers when purchasing a product they have never purchased before.
Disadvantages of selling on a marketplace
Reduction of sales margins
It reduces the sales margin of the products and services you offer, since the marketplace takes a commission on the sales you make and/or a monthly fee.
Outsourcing costs
Fixed costs will increase if you subcontract the management of storing the merchandise, delivery times and returns (marketplaces have competitive agreements with courier companies).
Delay in payments
The marketplace receives the payment for the product at the exact moment the customer makes payment, but does not pay the seller the amount until weeks or even months later.