Instagram advertising is constantly evolving
Posted: Tue Jan 21, 2025 10:42 am
If you've read about Instagram's monthly updates, you should know that the platform is regularly revamped to provide a better user experience (and make advertising there even more efficient).
Instagram Stories are a testament to this, as they allow brands to stay in touch with their target audience 24/7 without being too invasive.
They also allow you to add a link that takes you directly to an e-commerce site or a physical store.
The fact that Instagram is evolving at such a fast pace means three things:
Instagram adds new features that allow marketers to better engage poland whatsapp resource with their audiences.
The platform is becoming increasingly popular with its users.
Instagram attracts new users all the time.
All of this makes Instagram the platform to test innovative marketing ideas.
Instagram targeting is best in class
As you may already know, Instagram ads can be set up in Facebook Ads Manager, just like all of your other ads running on the Facebook platform.
Instagram, based on Facebook's approach, allows you to target three types of audience:
Saved: Interest-based targeting
Personalized: retargeting audiences and customers
Lookalikes: People similar to your other audiences
Each of these audience types gives you plenty of additional options to create the perfect target audience for your Instagram campaigns.[*]
Instagram Stories are a testament to this, as they allow brands to stay in touch with their target audience 24/7 without being too invasive.
They also allow you to add a link that takes you directly to an e-commerce site or a physical store.
The fact that Instagram is evolving at such a fast pace means three things:
Instagram adds new features that allow marketers to better engage poland whatsapp resource with their audiences.
The platform is becoming increasingly popular with its users.
Instagram attracts new users all the time.
All of this makes Instagram the platform to test innovative marketing ideas.
Instagram targeting is best in class
As you may already know, Instagram ads can be set up in Facebook Ads Manager, just like all of your other ads running on the Facebook platform.
Instagram, based on Facebook's approach, allows you to target three types of audience:
Saved: Interest-based targeting
Personalized: retargeting audiences and customers
Lookalikes: People similar to your other audiences
Each of these audience types gives you plenty of additional options to create the perfect target audience for your Instagram campaigns.[*]