The perception of the surrounding world depends on color, as many psychologists say. Marketing research confirms this fact, indicating that under the influence of certain tones and their combinations, people experience predictable emotions, and their physiological state changes.
Color in a corporate identity is an element that can shape the audience's perception of a product. That is why the development of a brand depends on its correct initial choice.
The Importance of Color for Branding
Companies in our gcash database country have recently begun to actively use the advantages of a single corporate style. For a long time, it was believed that the key to advertising success was its brightness. In fact, any message to the audience should be created taking into account the characteristics of the product, evoke a certain range of feelings.
Thus, it is unlikely that you will achieve the desired result by advertising sleep products in red, orange, that is, exciting shades. To evoke associations with warmth, comfort, the world of dreams, you need gentle colors in the corporate style - a good solution would be a design in pink, lilac, mint tones.
Read also!
"Examples ofColours for branding should be chosen taking into account the target audience, because each shade in advertising attracts its own group of people. This is explained by the fact that people of different genders have completely different perceptions of colours and light.
Women's physiology allows them to distinguish more tones than men's, since the features of this type of vision are determined by genes. The X chromosomes, of which women have two, are responsible for this function. Also, color perception is determined by the proportion of testosterone: the more masculine a representative of the stronger sex is, the more difficult it is for him to notice the difference between shades. For example, there is no need to resort to complex tones in advertising hunting products.
Interestingly, most men prefer cool colors, but see the world in warm shades. For this reason, a woman in a red dress will attract more attention than a person in a blue outfit, which is equally intense in tone.
Men are able to perceive more gray and black shades, but they do not attach much importance to color, so they remember it poorly. They are more attracted to monochrome, a combination of colors located next to each other in the spectrum. If a woman's attention is attracted by a bright pair of blue and orange, then a man, with a high degree of probability, will call such a combination excessive and tasteless.
Downl