95 million posts shared every day on Instagram

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Are you looking for a more effective marketing strategy for your business ? Then you should know that Instagram can be the right platform to reach your goal! It is now clear how new digital technologies are able to satisfy needs of different kinds, especially those concerning business: the concrete example is Instagram. It is a social network in continuous growth and with great visibility ; it is assumed that in 2020 it will continue its expansion counting an ever larger number of members. Faced with this continuous growth, companies and brands have decided to use Instagram as a stage through which to best exploit business opportunities and deals. We are wondering how to best organize our presence on the social network, also in view of the year just begun and future opportunities on the market. Here is a series of figures that characterize Instagram, useful for facing the coming year, thus aiming for an increasingly better and effective strategic action plan.

Instagram Numbers
500 million people use the “Instagram Stories” option daily;
It is estimated that Instagram users will spend russian call number for whatsapp an average of 28 minutes on the platform in 2020;
1 billion people use Instagram every month;

63% of users log into the site at least once a day;
The most active segment of the population on Instagram is between 18 and 34 years old.
stilverso- instagram
Differences between Instagram and other social networks

There is a 23% decrease in engagement when the same image is posted on Facebook ;
Brand engagement rate 10x lower on Facebook;
Engagement rate among companies: 0.09% on Facebook, 0.048% on Twitter and 1.60% on Instagram.
Business Driven by Instagram



130 million users click on shopping-related posts every month;
849.3 million people can be reached and tracked through ads;
73% of American teens say Instagram is the most effective way to track brands;
200 million users visit at least one business profile per day;
62% of people say they’ve searched for a brand after seeing it on an Instagram Story.