Names of flowers
Posted: Tue Jan 21, 2025 9:33 am
A study called “A Rose by Any Name…” found that consumers are more attracted to colors with unusual names. In other words, given the same characteristics, a buyer will prefer something more original than the same brown, for example, a mocha-colored product. To attract consumers’ attention, marketers in advertising campaigns pay attention not only to the functional characteristics of products, but also to design, presenting the audience with a variety of color palettes and shades.
The official BMW website presents special paint coatings in five basic colors, with each shade having its own original name.
Using special names of colors allows for better memorization of products. This technique is especially often used in the beauty industry. For example, the cosmetic brand SIGIL Inspired Tammy Tanuka successfully introduces interesting names for its products.
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"Marketing Department KPI: 11 indicators and calculation example"
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Color context
The impact of color on brand the benefits of using our teacher database perception in advertising and product packaging has been well researched. In the context of web design and mobile app interfaces, it becomes a key element of usability. UX designers conduct in-depth research to understand how color affects the user interface.
When choosing a color scheme for a web page, it is necessary not only to adhere to corporate shades, but also to ensure user convenience:
an excess of colors, overly bright and incompatible shades can scare off the visitor, prompting him to quickly close the page and go to another resource;
Too few colours may not be enough to highlight the product's benefits (the user will have difficulty remembering them).
When defining a palette for the user interface, it is recommended to refer not only to the corporate colors of the company. There is a whole set of associations "color - meaning" that are familiar to almost all users. For example, red is often associated with errors, green - with successful solutions, and gray - with inaccessible elements. Saturated shades of corporate colors can be successfully used to highlight buttons with a call to action.
An example of this approach is the Tinkoff Bank website, where errors in the document execution process are highlighted in red. At the same time, important buttons (for example, "Got it") are highlighted in the signature yellow.
Modern trends in web design are characterized by minimalism. Combinations of 2-3 colors are used. A study conducted by Adobe Systems, Inc. and the University of Toronto confirms that modern users prefer clean and simple color schemes that make it easier to find the desired content.
The official BMW website presents special paint coatings in five basic colors, with each shade having its own original name.
Using special names of colors allows for better memorization of products. This technique is especially often used in the beauty industry. For example, the cosmetic brand SIGIL Inspired Tammy Tanuka successfully introduces interesting names for its products.
Read also!
"Marketing Department KPI: 11 indicators and calculation example"
Read more
Color context
The impact of color on brand the benefits of using our teacher database perception in advertising and product packaging has been well researched. In the context of web design and mobile app interfaces, it becomes a key element of usability. UX designers conduct in-depth research to understand how color affects the user interface.
When choosing a color scheme for a web page, it is necessary not only to adhere to corporate shades, but also to ensure user convenience:
an excess of colors, overly bright and incompatible shades can scare off the visitor, prompting him to quickly close the page and go to another resource;
Too few colours may not be enough to highlight the product's benefits (the user will have difficulty remembering them).
When defining a palette for the user interface, it is recommended to refer not only to the corporate colors of the company. There is a whole set of associations "color - meaning" that are familiar to almost all users. For example, red is often associated with errors, green - with successful solutions, and gray - with inaccessible elements. Saturated shades of corporate colors can be successfully used to highlight buttons with a call to action.
An example of this approach is the Tinkoff Bank website, where errors in the document execution process are highlighted in red. At the same time, important buttons (for example, "Got it") are highlighted in the signature yellow.
Modern trends in web design are characterized by minimalism. Combinations of 2-3 colors are used. A study conducted by Adobe Systems, Inc. and the University of Toronto confirms that modern users prefer clean and simple color schemes that make it easier to find the desired content.