7 reasons why your company needs a chatbot

[Dimaeiya333]

According to a new market study by Global Market Insights, Inc., the Chatbot market will surpass USD 1.34 billion by 2024.

Omnichannel experience is where businesses are headed as customers are constantly on the move and looking for interactions and solutions. One way for businesses to ensure they are there for their customers around the clock, offer personalized services and solutions, share personalized discounts and offers, and engage even with those who abandon a purchase, is to have an AI-powered chatbot.

Forrester recently conducted a survey in which it found that over 46% of companies have invested in adopting AI systems for their sales and marketing teams, while 40% have done so for their customer service. This trend shows that companies across the world are trying to invest in offering better customer service by switching to chatbots for their service delivery.

Not sure how this trend could have a positive impact on your business? Here is my short article on 7 reasons why your company needs a chatbot.

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1. Increase customer engagement:
Your customers engage with your brand on the go and need instant answers across all their devices. Even if your website has the answers they are looking for, the average user’s attention span is very limited and they might abandon your website before even finding what they were looking for.

"Both businesses and customers could save an estimated 2.5 billion hours of time by 2023 through the use of chatbots." - Juniper Research A chatbot can be very useful as it can improve customer engagement by keeping them on the website longer, provide them with assistance and a personalized experience by answering all their queries.

2.

Higher conversions:
An effectively tailored chatbot will help you get more leads, improve your customer service and provide relevant information to your customers through dynamic forms.

Your customer journey map can be more efficient when you are available at all points to answer their queries and concerns. This leads to a promised increase in conversions. Did you know that a Juniper research report claimed that by 2022, Chatbot Conversations would help businesses save $8 billion in Costs?

The reason for this is that the average time a customer has to spend to get their queries sales directors email database answered over the phone is cut in half when they interact via chat, which in turn becomes a huge boost for conversions.



3.
Ideal for all types of companies:
Gartner, in its recent report, stated that by 2021, 50% of businesses worldwide will invest more in chatbots than in their mobile applications, the reason for this being the wide applicability that chatbots have for all types of business, scales and operations.

No matter the size, genre, or scope of the business, chatbot services can be customized for all types and needs of business. For instance, when you opt for a service provider like Serviceform to help your business with your chatbot needs, they make sure that the tool is customized to fit your industry, customers, and business needs.

This ensures that your customers don't lose the human element, even while in conversation with a bot.