Serviceform's Chatbot make your website user-friendly and conversational

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The most important step in getting clients in real estate (and basically any industry) is simply great communication and building relationships. But building a strong, loyal client base takes time and effort. The success or failure of a real estate agent can be greatly influenced by developing a loyal client database.

Make your website user-friendly and conversational by using chatbots , engagement bots , or a conversational landing page . Help users find information about available properties, view promotional materials, or share contract documentation. Help your users store and share their documents—from floor plans to due diligence proofs—by offering them secure communication channels.

You need to cater to both consumer requirements and needs. But be patient with your potential customers. Sometimes, they don't even know what they want!


Serviceform's Chatbot makes your website user-friendly and conversational
In cases where customers don’t know what they want, try to help them by asking them tricky questions. Send them emails or text messages, as they normally communicate. Customers actually prefer to communicate with businesses through channels they already use – whether it’s Whatsapp, Instagram or any other means, make sure you ask for their consent before contacting them this way.

Communicating in this way is a great way to build bridges between customers and brands. Also manufacturing directors email lists , make sure to send valuable content to your customers. Let them know that you will share your experience with them, and do it consistently.

You can include updates about the local real estate market, the best time to buy or sell a home, set up notifications for when a home becomes available, etc.

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02. Omnichannel communication for optimal productivity
Omnichannel marketing dramatically increases exposure, helping marketers quickly scale their businesses all on one platform.

Studies show that omnichannel communication experienced a whopping 91% increase in customer retention rates . The reason was that omnichannel communication makes it easier for real estate agents to follow up and maintain conversations with their clients, regardless of the communication channel.

Depending on where they are in their customer journey, customers are always at different stages. And it can be overwhelming for businesses to offer dynamic funnel content that enables a cohesive brand identity.

That's why Serviceform's social inbox makes it easy for you to know who is interacting with your prospects, sync this information with your CRM, and then manage all of these communications using a single account.