Schedule your content ahead of time

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An X post from Netflix promoting the premiere of their wildlife series, Our Planet.
Recognizing when your audience is active and sharing posts at the right time will help you reach more people. If you’re only posting on social media the minute content goes live, you’re netherlands b2b leads missing out on a massive opportunity to optimize your reach.

Encourage others to share your posts
Other people sharing your content is excellent social proof as well. Your social media content strategy should include responding to or reposting people who share your content. Encourage your audience to engage with your content by asking a question and encouraging them to share their answers, on social media or in the comments section of a blog post.

And leverage your company’s employees to spread the word. An employee advocacy strategy can drastically increase the reach of your company’s content. Employees are, in a way, “influencers” for your brand. A tool like Sprout’s Employee Advocacy platform enables you to scale your program, and integrates your advocacy workflow into your social workflow seamlessly.

A LinkedIn post from a Sprout Social employee amplifying content from the brand's company page.
Use platform-specific features
Individual social media platforms have ways to help you maximize reach, as well. On platforms like X and Instagram, using hashtags is a great way to distribute your content further. Hashtags help you reach people who not only follow you but are following a specific trend or interest. On LinkedIn and Facebook, join groups related to your industry and share content when it relates to the conversation.

9. Measure results
The last step to an effective social media content strategy is measuring the results. Proper tracking is vital to creating a strategy with longevity. Keeping detailed metrics will help you tweak and optimize your plan over time.