Let's look at another example;

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The copy on Apple's website has always been top notch. They use extremely simple yet descriptive language: "Capture the fluff of a caterpillar. Magnify a dewdrop. Make the smallest details look epic." Sure, there may be a lot of innovative technology involved, but do ordinary people care? No, they care about what the new iPhone can do for them.



Strand Properties is a real estate agency focused on helping you find the best resale and development properties in Marbella, Spain.





How to convert your website visitors: Screenshot of the home page before installing chatbot
How to convert your website visitors: Screenshot of the homepage before installing the chatbot


At a glance, you can see that the homepage is very clean and simple. As soon as you arriv chief vp compliance email database e, you read the words “Strand Properties” and look at the background image. With that information, you can easily guess that Strand Properties has something to do with the real estate industry.

However, apart from this, you don't have any further information to find out what their speciality is. Do they focus more on rentals? What locations do they focus on? Are they developers or builders?

Strand Properties' focus was hidden at the bottom of their website when it should have been prominently featured at the top of the homepage.

They made a change by bringing it to light with a chatbot.



How to convert your website visitors: Screenshot of the home page after installing chatbot
How to convert your website visitors: Screenshot of the homepage after installing the chatbot


Let's take a closer look at what the chatbot says.

How to convert your website visitors: Chatbot for Strand properties by Serviceform
See the chatbot in action


The chatbot simply welcomes the website visitor by saying "Hello! Welcome to Strand Properties."

He then tells the visitor what his unique selling point is: “We sell properties all over the Costa del Sol, with a particular focus on Marbella and its surrounding areas.”

This highlights that their primary focus is properties in Marbella. If a visitor is looking for a property in Barcelona, ​​Strand Properties may not be the best fit for them, but if they are looking in Marbella, the visitor knows they are on a very relevant and useful site.

Another way to make your products or services more compelling is to find out which channels they frequently use and the type of content they would like to see and consistently appear in front of them.

If you have their contact information or a designated account manager who can take care of these leads, reach out to them from time to time with great content that can help them understand their problems or give them great ideas on how to improve their business.

Most importantly, you should occasionally highlight the benefits your products or services can bring to their brand and direct them to your conversion page.

2. When they don't know what action to take.
These types of leads are already interested in your product or service, and may even want to buy it. They just can't find the "Buy" button, or any other CTA button you have.

This type of frustration is common and can drive potential customers away from your website, especially if they are short on time. They might be better off shopping somewhere else.

Imagine you're going to the supermarket and you've already chosen what you like. When it's time to pay, the cashier is nowhere to be seen.

You might think this is a no-brainer. But no, we've seen plenty of websites like this that only frustrate people and drive them away.