Potential buyers are almost always potential sellers.
Posted: Tue Jan 21, 2025 7:06 am
Unless you're a first-time home buyer, typically when people are looking for a new home, they're probably also looking to sell their current one.
This is another case where, with just two pre-qualification questions, you can pinpoint that exact opportunity. Simply ask, “Is this your first time buying a home?” And if the answer is no, great, then ask next, “Are you looking to sell your current home?”
If they then say yes, it's actionable news and an opportunity to kill two birds with one stone. You can help them find their dream home to define the next chapter of their lives, and you can also be their trusted advisor to guide them through the process of selling their home.
"Always asking our clients if they have a property to sell increased our revenue by 17.4% in 2021."
Miranda, Williams Estates
Create content to build authority and trust
This is hard and requires a lot of work. Building authority is actually what we are doing with this eBook and ideally what you want to do with your clients as well. Great examples of this type of content are local market reports and guides to getting the most out of your own property.
Always offer something to the people browsing your website. Know that there are people who are just browsing to see what's out there. This is literally the digital equivalent of window shopping. In the case of real estate, these window shoppers are likely thinking about buying their first home, but they know it's a big commitment, so they want to explore to make sure they're doing the right thing and, ultimately, might be working with the right agency or brokerage for them.
Visitors who browse websites and/or read a lot of blog posts are in what is often called canadian cto cio email database “research mode.” It’s a great way to learn more about them by asking them a few questions. For example, asking them when they want to buy their first home.
If they say within 6 months, great! Put them on an email list and send them more information from time to time about the steps involved in buying a home, what will be required of them, and the time frame for purchasing and moving in.
In about 3 months, you can reach out to them and find out where they are in terms of progress. You won’t be coming in cold because you’ll have already warmed them up and you’ll be their trusted authority at this point to help them through the process. In turn, they’ll be glad to have someone they trust helping them.
Use context in your contact forms and CTAs
Make sure you speak to your customers in a personalized way. For example, if a visitor is on a property page, you can have the contact form and chatbot on that page interact and talk to the user about that property.
This is another case where, with just two pre-qualification questions, you can pinpoint that exact opportunity. Simply ask, “Is this your first time buying a home?” And if the answer is no, great, then ask next, “Are you looking to sell your current home?”
If they then say yes, it's actionable news and an opportunity to kill two birds with one stone. You can help them find their dream home to define the next chapter of their lives, and you can also be their trusted advisor to guide them through the process of selling their home.
"Always asking our clients if they have a property to sell increased our revenue by 17.4% in 2021."
Miranda, Williams Estates
Create content to build authority and trust
This is hard and requires a lot of work. Building authority is actually what we are doing with this eBook and ideally what you want to do with your clients as well. Great examples of this type of content are local market reports and guides to getting the most out of your own property.
Always offer something to the people browsing your website. Know that there are people who are just browsing to see what's out there. This is literally the digital equivalent of window shopping. In the case of real estate, these window shoppers are likely thinking about buying their first home, but they know it's a big commitment, so they want to explore to make sure they're doing the right thing and, ultimately, might be working with the right agency or brokerage for them.
Visitors who browse websites and/or read a lot of blog posts are in what is often called canadian cto cio email database “research mode.” It’s a great way to learn more about them by asking them a few questions. For example, asking them when they want to buy their first home.
If they say within 6 months, great! Put them on an email list and send them more information from time to time about the steps involved in buying a home, what will be required of them, and the time frame for purchasing and moving in.
In about 3 months, you can reach out to them and find out where they are in terms of progress. You won’t be coming in cold because you’ll have already warmed them up and you’ll be their trusted authority at this point to help them through the process. In turn, they’ll be glad to have someone they trust helping them.
Use context in your contact forms and CTAs
Make sure you speak to your customers in a personalized way. For example, if a visitor is on a property page, you can have the contact form and chatbot on that page interact and talk to the user about that property.