How is it different from other advertising specialists?

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A traffic manager is often confused with a targetologist, arbitrageur or internet marketer. These professions are indeed similar, since they are all related to marketing, market research and attracting target audiences through advertising tools. But there is a significant difference in the methods of work:

Targeter. Works with social networks. Understands advertising functionality. Knows what advertising is suitable for a certain platform. Conducts an advertising campaign within the budget allocated by the customer.
Arbitrageur. Attracts traffic with his own money, and then resells it to clients through affiliate programs.
Internet marketer. Uses various methods and tools to attract an audience, including those not related to direct advertising - search and viral marketing, SMM, content marketing, etc.
A traffic manager uses all possible channels to attract traffic, choosing the most turkey email list suitable options for specific situations. He understands different types of Internet advertising on various online platforms.

However, it is important to keep in mind that employers may not be particularly knowledgeable about the nuances. Therefore, in vacancies for traffic managers, they may be looking for targetologists, arbitrageurs, or internet marketers.

Sometimes traffic managers are called media buyers. In the classic sense, a media buyer is a specialist working with various online and offline advertising channels. With the development of the Internet, media buyers have appeared who specialize in attracting traffic to the network, that is, digital media buyers or traffic managers.