A committed and caring community
Posted: Tue Jan 21, 2025 6:19 am
As you can see, #BookTok brings together a very special community: fans of reading and literature in general. And this phenomenon continues to grow: some even talk about “Booktokeurs” to designate someone who is part of this community and who shares content about this on TikTok.
If you are not a regular TikTok user, you should know the following. The platform offers two different newsfeeds. One, which will show videos shared by accounts you have subscribed to. A second, which will share viral videos that you might like. Therefore, this second newsfeed is calculated based on what you like and watch. This way, if you are a fan of literature who spends hours on #BookTok, you will have more content on that topic in your newsfeed. The feeling of belonging to a community will then be even more pronounced.
This sense of community has encouraged many users to create a TikTok account and join this large community. TikTok is a social network that allows people to escape and be part of communities that would be more difficult to be part of in real life. Other users use the hashtag #BookTok to call for literary progress. It allows them to ask for more inclusion (especially towards the LGBTQ+ community) and diversity .
#BookTok, which is already very popular today, can only become even more so in the future. We notice that writers themselves are joining the platform to promote their work. It also allows them to explain to their audience how and why they wrote the book, in what context, under what conditions. Among these writers is Eli Hinze , who wrote “Stolen Sun”. Or Fiona Lucas , author of the very popular “The last Goodbye”. The BookTok phenomenon allows these authors to share with their fans things that they would not normally be able to share. TikTok opens up a new dimension for them.
A great opportunity for publishers
One of the books that has taken advantage of this trend the most is “ The Song of Achilles ,” written in 2012 by Madeline Miller . The book capitalized on this trend and was a huge success. Today, #thesongofachilles has more than 97.2M views . The made-in-TikTok principle? Internet users record themselves after reading the book and give their first emotions. The author of the book explained in an interview with the New York Times that she felt incredibly proud to see all these reactions.
It is now a proven fact. Literature has taken over and found a great place on TikTok in rece vp audit email database nt months. This is a real opportunity for publishers, who have seen their sales figures soar since the creation of #BookTok and the appearance of BookTokeurs. Miriam Parker, vice president of the publishing house ECO, which was involved in the publication of “The Song of Achilles”, says that she has noticed a huge increase in book sales during the month of August, but she does not understand why.
The reason for this craze is simply Selene Velez , an 18-year-old American woman living in Los Angeles. In one of her videos, she advised her followers to read “The Song of Achilles.” As a result, the video has been viewed more than 6 million times on the platform. A real boost for the book’s publisher.
A trend that reaches the younger generation
As we know from numerous studies, young people have been less and less interested in literature for years (Source: France Culture). TikTok has reversed this trend with this growing hashtag. Thanks to it, reading among the youngest is back in fashion, since the platform is made up of a majority of them.
A perfect blend of virtual and real life, #BookTok and its community are a true place of relaxation for all literature lovers of all kinds. If you like spending time discovering new things and daring into areas you didn't know existed, BookTok is worth a visit.
If you are not a regular TikTok user, you should know the following. The platform offers two different newsfeeds. One, which will show videos shared by accounts you have subscribed to. A second, which will share viral videos that you might like. Therefore, this second newsfeed is calculated based on what you like and watch. This way, if you are a fan of literature who spends hours on #BookTok, you will have more content on that topic in your newsfeed. The feeling of belonging to a community will then be even more pronounced.
This sense of community has encouraged many users to create a TikTok account and join this large community. TikTok is a social network that allows people to escape and be part of communities that would be more difficult to be part of in real life. Other users use the hashtag #BookTok to call for literary progress. It allows them to ask for more inclusion (especially towards the LGBTQ+ community) and diversity .
#BookTok, which is already very popular today, can only become even more so in the future. We notice that writers themselves are joining the platform to promote their work. It also allows them to explain to their audience how and why they wrote the book, in what context, under what conditions. Among these writers is Eli Hinze , who wrote “Stolen Sun”. Or Fiona Lucas , author of the very popular “The last Goodbye”. The BookTok phenomenon allows these authors to share with their fans things that they would not normally be able to share. TikTok opens up a new dimension for them.
A great opportunity for publishers
One of the books that has taken advantage of this trend the most is “ The Song of Achilles ,” written in 2012 by Madeline Miller . The book capitalized on this trend and was a huge success. Today, #thesongofachilles has more than 97.2M views . The made-in-TikTok principle? Internet users record themselves after reading the book and give their first emotions. The author of the book explained in an interview with the New York Times that she felt incredibly proud to see all these reactions.
It is now a proven fact. Literature has taken over and found a great place on TikTok in rece vp audit email database nt months. This is a real opportunity for publishers, who have seen their sales figures soar since the creation of #BookTok and the appearance of BookTokeurs. Miriam Parker, vice president of the publishing house ECO, which was involved in the publication of “The Song of Achilles”, says that she has noticed a huge increase in book sales during the month of August, but she does not understand why.
The reason for this craze is simply Selene Velez , an 18-year-old American woman living in Los Angeles. In one of her videos, she advised her followers to read “The Song of Achilles.” As a result, the video has been viewed more than 6 million times on the platform. A real boost for the book’s publisher.
A trend that reaches the younger generation
As we know from numerous studies, young people have been less and less interested in literature for years (Source: France Culture). TikTok has reversed this trend with this growing hashtag. Thanks to it, reading among the youngest is back in fashion, since the platform is made up of a majority of them.
A perfect blend of virtual and real life, #BookTok and its community are a true place of relaxation for all literature lovers of all kinds. If you like spending time discovering new things and daring into areas you didn't know existed, BookTok is worth a visit.